Field Based Marketing Associate (FBMA) Specialist, Marketing Oncology

Job Description

Field Based Marketing Executive main responsible are to make PLAN, EXECUTE and MONITORING all activity of:

• Stakeholders and Customer Management
• Brand Planning and Marketing Program
• Promotion Materials

To ensure company can achieve their goals as plan effectively and efficiently with maximizing marketing functions

A field-based marketing associate for oncology products typically plays a critical role in enhancing brand visibility and facilitating communication between the company and healthcare providers or stakeholders.

• Build and maintain relationships with key stakeholders, including healthcare professionals, hospital administrators, and decision-makers.
• Identify and understand the needs and expectations of different stakeholders to tailor communication strategies effectively.

• Develop deep understanding of the oncology landscape and the specific needs of healthcare professionals.
• Provide information and updates about Oncology Product to healthcare providers, ensuring they are well-informed about the product’s benefits, usage, and clinical data.
• Collect feedback from healthcare providers to help inform marketing strategies and product development.

• Support field sales teams by providing them with the latest marketing materials and insights about market needs.
• Organize a local medical education events, seminars, and presentations to educate stakeholders and enhance product visibility.

• Monitor trends and developments in the oncology market to identify opportunities and threats for the product.
• Gather competitive intelligence to understand competitors’ positioning and strategies in the therapeutic area.

• Work closely with cross-functional teams, including sales, medical, and broader marketing teams, to develop and implement effective marketing strategies.
• Coordinate with internal teams to ensure the alignment of field activities with overall marketing objectives.

• Ensure that all marketing activities comply with regulatory requirements and internal policies related to ethical marketing of pharmaceutical products.

• Provide regular updates and reports to management on field activities, stakeholder feedback, and market trends to inform strategic planning.

·     Contributes on developing oncology brand planning

·     Works with other CFTs to ensure success of execution of marketing program.

·     Developing omnichannel engagement materials

·     Conduct training to the Sales Team to ensure key messages are deliver correctly to the HCPs.

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