Marketing Director

Chn - Shanghai - Shanghai (tower A)executive

MarketingMarketing Director

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Overview

Job Description We are seeking a strategic Marketing Director to lead the Lung Cancer Oncology Franchise. This role will drive franchise vision, indication strategy,

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MarketingMarketing Director

Job Description

We are seeking a strategic Marketing Director to lead the Lung Cancer Oncology Franchise. This role will drive franchise vision, indication strategy, and lifecycle leadership across priority LC tumors, ensuring sustained growth, scientific leadership, and best-in-class execution.

Responsibilities

~1 min read

* Own the franchise marketing strategy for LC indications across the full lifecycle

* Define portfolio vision, indication sequencing, and growth priorities aligned with strategy

* Lead customer-centric insight generation (HCP, patient, access, competitor) to shape evidence and differentiation

* Drive launch excellence for new indications, regimens, and formulations

* Translate clinical data (OS, PFS, biomarker, early-stage) into clear scientific and commercial narratives

* Develop positioning, messaging, pricing, and access strategy in partnership with Medical, Market Access, and Sales etc.

* Lead cross-functional planning with Medical, R\&D, Access, Policy, Sales, and Global teams

* Monitor competitive landscape (PD-1, IO combos, ADCs, perioperative approaches) and proactively adjust strategy

* Own budget, forecasting, and resource prioritization for the LC franchise

* Ensure full compliance with regulatory and promotional standards

Requirements

~1 min read

* Extensive experience in oncology marketing, franchise or portfolio leadership preferred

* Proven track record in product lifecycle management and major oncology launches

* Strong ability to translate complex clinical data into compelling value stories

* Deep understanding of LC tumor pathways, treatment paradigms, and competitive dynamics

* Strong strategic thinking, financial acumen, and execution discipline

* Demonstrated leadership of large, cross-functional teams

* Excellent stakeholder influence at senior and global levels

* High ownership mindset, learning agility, and commitment to patients, ethics, and inclusio

Accountability, Accountability, Adaptability, Brand Marketing, Business Development, Business Marketing, Creativity, Digital Marketing, Donor Development, Donor Engagement, Donor Management, Event Planning, Market Access, Marketing, Marketing Automation, Marketing Budget Management, Marketing Management, Marketing Operations, Marketing Processes, Marketing Strategies, Market Research, Nonprofit Fund Development, Omnichannel Marketing, People Leadership, People Management {+ 7 more}