Omnichannel Product Activation Senior Specialist

Job Description

We’re looking for an experienced Adobe activation specialist who enjoys turning business needs into campaigns and journeys that work in practice—and can help make successful approaches repeatable across markets.

You’ll lead the activation approach: from understanding what a market needs and preparing it to launch, through improving how campaigns and journeys are planned, tested and run. You’ll work closely with the Product Manager, Product Analyst, markets and campaign operations to build a service that is effective, well governed and ready to grow.

• →Lead the design of campaign and journey approaches in Adobe, connecting business goals with audiences, content, channels and operational needs.
• →Bring markets through onboarding and launch readiness, making sure requirements, approvals, testing and support arrangements are in place.
• →Take a leading role in pilot activation: bring the right people together, surface risks and dependencies, and help turn learning into practical improvements.
• →Develop reusable journey patterns, templates, checklists and guidance, while making room for local needs where they are justified.
• →Work with campaign operations to agree clear responsibilities and handoffs—from the initial request through launch and ongoing support.
• →Help markets understand how to use Adobe capabilities and apply consistent activation practices.
• →Use campaign results and feedback from markets and operations to identify opportunities and share recommendations with the product team.
• →During the SFMC transition, keep track of important live journeys and dependencies, and help determine when migrated services are ready to retire.

• Hands-on experience building, testing and operating campaigns or journeys in Adobe Journey Optimizer (AJO).
• A practical understanding of Adobe Experience Platform (AEP) and how its data and audiences support marketing activation.
• Experience in campaign activation, journey orchestration, marketing operations or marketing technology.
• Experience leading launches or adoption across teams, markets or regions.
• The ability to turn an unclear business request into a workable approach, identify what’s missing and bring stakeholders to a decision.
• Good judgment around testing, approvals, consent, quality and operational readiness.
• Clear communication and facilitation skills, including confidence working with both business and technical teams.

• Salesforce Marketing Cloud (SFMC) or marketing-platform migration.
• Email and mobile messaging, including WhatsApp where applicable.
• Consent and preferences, suppression, or Medical and other regulated communications.
• Creating reusable journey patterns, onboarding materials or market guidance.

Current Employees apply HERE

Current Contingent Workers apply HERE