Product Analyst Omnichannel Marketing

Cze - Central Bohemian - Prague (it Riverview)mid

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Data AnalystData

Job Description

We’re looking for a hands-on Adobe marketing technology specialist who combines practical platform execution experience with strong product analysis skills. You’ll help define how markets use Adobe, support a first-market pilot, and use what we learn to prepare for a scalable global rollout.

Responsibilities

~1 min read

→Work directly with Adobe marketing tools to build, configure, test and troubleshoot campaigns, audiences and customer journeys.
→Translate market and business needs into clear requirements, user stories, acceptance criteria and prioritized product improvements.
→Support end-to-end pilot delivery, from use-case discovery and solution design through testing, launch and performance review.
→Help develop reusable journey patterns, operating procedures and onboarding materials for markets.
→Analyze campaign and journey performance, adoption, operational effort and user feedback; turn findings into recommendations.
→Collaborate with product, data, engineering, channel, operations and compliance teams to resolve dependencies and improve the service.
→Support the transition from Salesforce Marketing Cloud (SFMC), helping maintain visibility of live workloads and operational dependencies while SFMC remains in service.

Hands-on experience building and executing marketing campaigns and journeys in Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
Salesforce Marketing Cloud (SFMC) experience or involvement in a marketing-platform migration.
Practical understanding of audience segmentation, data used for activation, journey logic, channel configuration, testing and campaign performance.
Experience in marketing operations, campaign execution, marketing technology, or a product analyst role.
Ability to gather stakeholder needs and turn them into clear, actionable requirements.
Strong analytical and problem-solving skills, with the ability to communicate technical topics to business audiences.
A collaborative approach to working across markets and specialist teams.

Experience supporting omnichannel activation, including email and mobile messaging.
Familiarity with consent, preference management, suppression, approval and quality-control processes.
Experience creating reusable ways of working, training materials or market onboarding approaches.

What We Offer

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Adobe Analytics, Adobe Analytics, Adobe Campaign Classic, Adobe Experience Cloud, Adobe Journey Optimizer, Asset Management, Audience Segmentation, Benefits Management, Management System Development, Marketing, Marketing Channels, Marketing Operations, Mobile Messaging, Multichannel Marketing, Omnichannel Marketing, Onboarding, Product Analysis, Product Improvements, Product Management, Product Marketing, Product Requirements, Requirements Gathering, Requirements Management, Salesforce Marketing Cloud, Stakeholder Relationship Management {+ 3 more}