Search & AI Visibility Specialist (GEO)

Job Description

In our digitalization division, we develop most modern marketing and technological approaches of the future, and right now, we are looking for an enthusiast for the position of Search & AI Visibility Specialist (GEO). Your mission will be absolutely groundbreaking – you will be at the birth of a brand new field of Generative Engine Optimization (GEO). Your task will be to ensure that our brand and products are displayed correctly and visibly in an era when people ask artificial intelligence (such as ChatGPT, Gemini, or Perplexity) questions instead of using traditional search engines. It won't just be about data analysis; you will be a key ambassador who will educate our local marketing teams around the world, help them understand this new AI world, and drive the adoption of modern tools like SEMrush. You will become a technological bridge for our international teams in a dynamic environment where the rules of the game are being written right now.

• →You will analyze the performance of our websites and monitor how our brand is displayed in various types of Large Language Models and AI search engines.
• →You will collaborate closely with global brand and local marketing teams in individual markets and help them optimize their digital footprint.
• →You will regularly train and educate our internal teams, as AI visibility is a very new field and you will be the one to show them how these technologies work and how to use them.
• →You will take on the role of a leader in promoting and adopting new AI marketing tools and procedures based on the data and analyses that you prepare yourself.
• →You will work with top-tier search analysis tools such as SEMrush and other specialized platforms we have at our disposal.

• Search Knowledge and Interest in AI: An overview of how traditional search (SEO) works, combined with huge curiosity and a desire to learn how modern Large Language Models and generative artificial intelligence function.
• Experience with Analytical Tools: Practical experience with analyzing website performance and search using tools like SEMrush or similar platforms.
• Communication and Presentation Skills: The ability to clearly explain complex and completely new technological concepts to marketing people and get them excited about change.
• English for International Collaboration: Good communication skills in English, as you will daily communicate, present, and collaborate with colleagues and brand teams from all over the world.

Current Employees apply HERE

Current Contingent Workers apply HERE