Associate Director, Loyalty Giving

ROLE OVERVIEW
The Associate Director, Loyalty Giving leads MSF-USA’s strategy to retain, reactivate, upgrade, and convert one-time donors across low-dollar and midlevel audiences to increase revenue and long-term donor value. Reporting to the Senior Director, Individual Giving & Strategic Philanthropy (IGSP), this role serves as a strategic lead and subject matter expert in loyalty marketing, donor progression, and donor journey strategy, representing loyalty giving internally and across the MSF Movement.

The Associate Director develops vision, annual strategies, forecasts, budgets, performance targets, and investment recommendations for the loyalty portfolio, contributing to broader IGSP revenue goals. Using donor insights, market research, giving trends, analytics, and industry best practices, the role leads audience-centered strategies that strengthen donor experience, optimize performance, grow donor value, and accelerate movement through the donor pipeline. The role also advances innovation through testing, segmentation, tiering, and continuous data-driven improvement initiatives. A key focus of the role is turning first-time supporters into lifelong donors and driving consecutive giving.

This role oversees loyalty team operations, external partner relationships, and the leadership and development of staff. Working in strong collaboration with Integrated Channel Marketing to implement omnichannel campaigns and inform donor acquisition strategy, the Associate Director drives strategies to solicit, cultivate, steward and deepen engagement. They partner with stakeholders on conversion pathways to becoming sustainers, midlevel, legacy and high-value donors. They team closely across IGSP, Market Research, Data & Analytics, Legacy Giving and other cross-functional units to drive key outcomes. The role builds organizational alignment and ensures execution of loyalty growth priorities to deliver results. 

DEPARTMENT ACCOUNTABILITIES
Prospecting
Pursue strategic opportunities in coherence with MSF-USA's strategy that create long-term value for the movement by identifying and developing new audience segments or donors for its mission.

All Employees and Representatives of MSF USA have a duty to treat the individuals, families, and communities with whom we interact and serve with dignity and respect, and to ensure their safety and protection. We are committed to fostering a workplace and organizational culture that is safe, inclusive, and free from harassment, abuse, exploitation, and discrimination. This commitment is supported by policies and procedures that promote an environment where misconduct and abuse are not tolerated.

Employment may be contingent upon satisfactory reference checks and/or background screening appropriate to the responsibilities of the role.