1mo ago

Manager, Paid Acquisition - Search

United States·Walnut Creekmid

Other

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Quick Summary

Requirements Summary

Min: $132,465.00 - Mid: $165,580.00 -

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What We Offer

~1 min read

✓Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position

✓401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period

✓Benefits – Medical, Dental, Vision, wellness program and more!

✓Paid Holidays

✓Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.

✓Collaborative Environment – AAA will value your contribution to providing exceptional service to our members

✓Free AAA Classic Membership

✓AAA Product Discounts

✓Tuition Reimbursement Program

Oversees Digital Marketing Objectives
- Develops strategies to drive business performance through the execution of paid advertising campaigns across Meta, Google, Reddit, Yelp, TikTok, and Pinterest.
- Monitors CPL, ROAS and CPA. Identify trends and pivot strategies in real-time to capitalize on platform shifts.
- Partner effectively with various cross-functional teams, including Creative, Marketing Platforms, Marketing, and Marketing Intelligence to achieve paid acquisition goals.

Team Management
- Manage a high-performing team of Paid Acquisition Specialists, providing consistent mentorship and professional development to elevate individual and collective performance.
- Cultivate a rigorous culture of experimentation and continuous testing to optimize campaign performance and discover new growth opportunities.

Insights & Reporting
- Track core KPIs to provide clear visibility into performance and drive data-backed decision-making.
- Provides recommendations and solutions for both short and long term actions to executive management.
- Provides meaningful insights that enable tangible improvements, inform strategic decisions, and optimize campaign performance.

Proven track record in Direct-to-Consumer (DTC) performance marketing; experience in financial services or membership-based models is a significant plus.
Deep knowledge of the Google Marketing Platform, Meta Business Suite, Reddit, Yelp, TikTok and Pinterest.
A portfolio of success in scaling digital programs and improving campaign performance at an enterprise level.
Ability to multitask effectively in a fast-paced environment while maintaining attention to detail on content quality and analytics reporting.

Minimum Qualifications
- Bachelor’s degree in Marketing or a related field or combination of education and relevant experience
- 5 years of experience in digital marketing including 2–3 years of proven leadership or people management experience

Preferred Qualifications
- Master’s degree or MBA

#LI-OH1

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $132,465.00 - Mid: $165,580.00