CRM & Lifecycle Marketing Manager

Duties and Responsibilities

• CRM Growth & Audience Strategy
  • Monitor and grow CRM databases across all owned channels
  • Develop acquisition strategies to expand opt-in patron lists
  • Report on engagement, retention, and churn metrics
• Channel Ownership & Operations
  • Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications
  • Manage Salesforce Marketing Cloud and Data Cloud segmentation
  • Optimize lifecycle flows including abandon cart and loyalty journeys
• Performance & Analytics
  • Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn
  • Partner with Business Intelligence to assess CRM performance
• Vendor & Platform Management
  • Manage relationships with Salesforce, Attentive, and Validity
• Cross-Functional Collaboration
  • Collaborate with Marketing Director on acquisition strategy
  • Partner with Ad Sales on reporting and performance insights
  • Support Group Sales CRM initiatives