Regional Marketing Manager

Netskope (NASDAQ: NTSK) is a leader in modern security and networking for the cloud and AI era. We secure and accelerate cloud, data, and AI in real time, everywhere. Thousands of customers, including more than 30 of the Fortune 100, trust the Netskope One platform, its Zero Trust Engine, and the powerful NewEdge network to gain full visibility and control without performance trade-offs.

At Netskope, our technology is driven by our greatest strength: our people. We believe that belonging powers innovation, and success is both personal and organizational. We embrace differences in gender, ethnicity, beliefs, ability, and identity, creating an environment where every voice is heard and respected. We empower our employees to bring their authentic selves to work, grow their careers through continuous education and mentorship, and lead with transparency and curiosity. Join a team where you belong, where you are encouraged to be an entrepreneur, and where together, we continue to redefine the landscape of security.

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The Regional Marketing Manager, Mexico is responsible for the development, planning and execution of field marketing activities in the region. The Regional Marketing Manager (RMM) is a key member of the EMEA/LATAM Marketing team as well as the regional team and will support the EMEA/LATAM Sales and Business Development teams with lead generating activities and campaigns that focus on identified target accounts, key industries, regional growth opportunities.

The RMM will prioritize, plan, budget, evangelize, and execute regional marketing activities and events. The RMM will work alongside the local field team as well as the EMEA/LATAM and WW marketing team to target high-value prospects via specific marketing activities. As well as build and accelerate pipeline in the region, ensure corporate marketing activities are utilized in the region, communicate field sales needs back to HQ and build regional plans that link corporate marketing campaigns to a regional focus.

• →Work with Regional Sales leadership team to create/implement a marketing plan in line with regional sales team and corporate marketing performance targets and objectives.
• →Own, drive, and manage regional budget, marketing campaigns & programs, and event execution within the specific region to build net new prospects and pipeline as well as acceleration current pipeline in region.
• →Create diversified demand generation programs which target net new prospects as well as existing customers with strong pre- and post-program engagement plans.
• →Maintain daily interaction with the field teams, and other cross-functional teams, to build and communicate marketing field programs.
• →Activities that may be included but not limited to custom virtual and live events, webinars, executive conferences/roundtables, networking events, third party conferences, customer (account) specific programs, digital advertising, collateral creation, engagement with local customers and liaising with the global PR team on local awareness and editorial opportunities.
• →Deliver strong campaign and event ROI via sales pipeline acceleration and new lead capture against time/budget targets and key internal metrics.
• →Leverage your hands-on SFDC and Marketo (or similar marketing automation tool) experience to create and report on marketing activities, help establish and track measurable response rates, conversion rates, pipeline, and ROI for all programs.
• →Manage relationships with third party vendors, external contractors and agencies for creative services, material manufacture and shipping and on-the-ground logistics.

• 7+ years of experience in field marketing, preferably in B2B software space
• Strong verbal and written communication skills
• Data-driven, creative critical thinker with strong communication, time management, organization, and planning skills
• Demonstrated knowledge of developing and executing inbound and outbound demand generation programs
• Demonstrated proficiency in relevant software applications including Marketo (or similar marketing automation), MS Office and other business software as well as Salesforce.com
• Strong familiarity with sales and marketing operations, including dashboard reporting and key campaign metrics
• Basic understanding of cloud security
• English language

• Bachelor’s degree preferred 
• Some travel (30%) required

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