Marketing Operations Specialist

Netwrix is seeking a Marketing Operations Specialist who is equally comfortable building scalable MarTech architecture and executing email campaigns at high velocity. You'll own our marketing tech stack (Marketo, GTM integrations, event platforms) while driving end-to-end email execution for demand generation and lifecycle programs.

• →Own the marketing tech stack - Marketo (MCE), Salesforce campaigns, AccelEvents, GuideFlow, Google Analytics, GTM, Qualified. Partner with Sales Ops, IT, and Analytics to ensure clean data flow and system health.

• →Drive campaign architecture and data governance - Design and maintain the campaign taxonomy, status models, field standards, and attribution structure. Own naming conventions, hierarchy logic, and field documentation so campaigns are reportable and scalable. 

• →Build automation and workflows - Nurture programs, lead scoring, enrichment, routing, and status progression. Always favor simplicity over feature-completeness.

• →Monitor system health and data quality - Audit campaign data, sync integrity, bounce rates, field completeness monthly. Escalate blockers; fix preventable issues before they compound. Own quarterly health report.

• →Manage reporting and dashboards - Create self-serve reports and dashboards in Marketo, Salesforce and supporting tools. Surface actionable insights: pipeline velocity, campaign ROI, funnel bottlenecks, segment performance.

• →Evaluate and implement new tools – Assess, implement, and maintain new MarTech solutions that support business objectives.

• Design and execute email campaigns end-to-end - strategy, audience segmentation, landing page forms, email logic, send timing, performance analysis. Work closely with Content and Demand Gen teams to align messaging and timing.

• Manage email programs at scale - nurture streams, one-time blasts, subscriber 
  onboarding, re-engagement campaigns. Own the calendar, send quality, and engagement tracking. Maintain email lists and preference centers.

• Optimize email performance - A/B test, monitor open/click rates, segment results 
  by source/persona. Recommend improvements based on data.

• Coordinate email-to-landing-page flows - work with the web team to ensure forms, UTM tracking, and follow-up sequences work seamlessly. Own the Campaign Member creation process and data quality at form submission.

• Maintain email compliance - GDPR, list hygiene, preference centers.

This is real execution - you'll ship campaigns weekly and own their success.

• Coordinate with Demand Gen, Field Marketing, Product Marketing on campaign planning and execution.

• Partner with Sales Ops and Salesforce admins on campaign structure, status workflows, and lead routing.

• Work with Analytics and BI teams on reporting requirements and data verification.

• Collaborate with Web team on tagging, tracking, personalization, and form integrations.

• Communicate operational changes and wins to stakeholders in clear, non-technical language.

• English fluency (B1+ minimum)

• Marketo Certified Expert (MCE) required

• Proficient in Salesforce Campaign object and reporting

• Competitive Health Benefits
• Continuous Learning and Development Opportunities
• Team-Oriented, Collaborative, and Innovative Work Environment
• Regular Company Town Halls to Keep You Informed
• Opportunities for Career Growth and Advancement

We pride ourselves on a culture that truly values employee input across various backgrounds and experiences. We look forward to welcoming new talent who can help us further our mission.

Netwrix Corporation and its wholly owned subsidiaries are Equal Opportunity Employers (EEO) and welcome all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.

Please let us know if you require any accommodation.