Senior Product Manager, Ad Tech

• Own product definition across the DSP, exchange, audience and data products, and CTV offerings 
• Research the ad tech landscape: competitive products, industry standards, and market direction, and turn that research into concrete recommendations on what we build and why 
• Write clear product requirements and specs that engineering can execute against, and work with the Director of Technology to scope and sequence delivery 
• Partner with sales and marketing in both directions: educate them on product functionality and positioning, and gather client-driven requirements for new products and features 
• Contribute to product strategy discussions with the CTPO with well-reasoned, evidence-backed input 
• Collaborate with our product manager focused on internal AI tooling to keep internal and client-facing product work coordinated 
• Define how each product creates value for Adprime: revenue contribution, differentiation, or operational advantage, and measure whether shipped products deliver it 

• 5+ years in product management, including meaningful time in programmatic advertising or ad tech 
• Real domain knowledge: you understand how DSPs, exchanges, and data products work, and concepts like RTB, identity resolution, audience segmentation, and supply quality are familiar ground 
• Enough technical fluency to work directly with engineers on data-heavy products without a translator 
• Strong research and writing skills: your PRDs are specific, your competitive analyses are useful, and your recommendations come with reasoning 
• Comfort presenting to and training commercial teams 
• Self-reliance: you take direction at the strategic level and come back with finished work, not open questions 

What Success Looks Like 

• Within six months, every active product has a clear definition, a rationale for why it exists, and requirements engineering trusts. Sales and marketing understand what our products do and are feeding you a steady stream of client-driven requirements.