Director, Strategy Marketing

As a member of the BG ICS Leadership Team, reporting to the BG ICS General Manager, the Director of Strategy is the General Manager's right hand, shaping the long-term direction while simultaneously providing governance and operating discipline in the now.

Amongst the most critical functions of the role are guiding where we invest (or divest), and driving the operating rhythm that keeps leadership aligned across Nijmegen, Dallas and our global sites.

The position further holds decision rights on segment priorities, co-own roadmap priorities with Product Management and R&D leaders, and represents BG ICS in the company strategy and the annual planning & LTP processes with Corporate Strategy and Corporate Development.

Strategy & Market Development

• →Consolidate the global, BG ICS demand picture aligned with sales (GSM), business group ambition and central marketing strategy teams; lead BG ICS input to the annual strategy cycle, LTP and Deep Dive.
• →Decide priority market segments and applications (e.g., automotive, industrial, consumer, mobile, computing); set segment strategies with revenue, share and design-win targets.
• →Direct market research and market intelligence to size markets, track share and identify opportunities and trends.
• →Analyze competitor portfolios and strategic directions; provide market input to M&A, partnership and investment opportunities with Corporate Strategy office.
• →Track competitors such as Texas Instruments, On Semi, Analog Devices, and MPS; briefing leadership on pricing, capacity and technology moves.
• →Own the BG ICS T&E budget, including market reports and intelligence sources (e.g., S&P Global / IHS Markit), events and demand-creation programs

Portfolio & Roadmap

• →Co-own BG ICS roadmap priorities with Product Management, R&D and Technology teams; hold decision rights on market requirements and segment fit for new products.
• →Define market-level segment value propositions and positioning for new and existing product families.
• →Approve go-to-market plans for new product introductions, including launch  messaging and sales enablement

Customers & Demand Creation

• →Meet key customers to discuss strategic directions and future requirements; continuously searching for mega trends and market openings.
• →Along with the General Manager, be the spokesperson at a BG level, at corporate events, townhalls, webinars and external events and conferences.
• →Pipeline management – process and tool (Sales Bridge today) to develop sales opportunities from promotion to design-in / win.
• →Build the BG ICS application online presence (application notes, reference designs, web content).
• →Coordinate the BG ICS application and product demos for Nexperia’s exhibitions, e.g. Embedded World, Electronica and PCIM.
• →Represent Nexperia to media and analysts, e.g. in press interviews and industry events.

Leadership & Organization

• →Member of the BG ICS Leadership Team; contribute to BG business decisions, targets and resource allocation.
• →Establish (consolidating across all BG ICS LT members), monitor, track, and report out on annual and quarterly KPI and OKR results
• →Serve as the one connection point for all matters coming form the company[1]
• →Partner cross-functionally with Sales, Product Management, R&D, Quality and central Marketing; act as BG ICS representative toward the EMT and corporate functions as called upon.
• →Coordinate BG ICS Sales & Marketing trainings for regional sales and FAE teams

Skills Needed

• →Master degree of Electrical Engineering or Physics; business qualification (e.g., MBA) is a plus.
• →15+ years in Semiconductor Sales & Marketing, including senior strategic marketing leadership.
• →Deep knowledge of Power, Signal and Analog ICs and their associated applications and markets
• →Proven record growing revenue and market share in IC segments through segment strategy, pricing and go-to-market.
• →Experience owning marketing budgets and contributing to BG-level P&L, LTP and investment decisions.
• →Strong command of pipeline and design-in management processes and tools.
• →Strong financial modeling and analytical skills (Excel, Power BI or similar).
• →Experience working across cultures in European, US and Asian settings; Dutch, Indian, or Mandarin speaking ability is a plus.
• →Excellent communication and facilitation skills with senior executives and boards.
• →Senior leadership: leading leaders and building high-performing global teams.
• →Strategic thinking and decision-making under uncertainty.
• →Influence across BGs, regions and the EMT; executive presence with C-level customers, media and analysts.
• →Fluent English in spoken and written; intercultural awareness.
• →Self-driven and demonstrating the Nexperia´s values: Passion, Professionalism, Perseverance and Performance

Nexperia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. Nexperia’s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, TeamNexperian’s activities, access to facilities and programs and general treatment during employment.

As an equal-opportunity employer, Nexperia values diversity not just because it is the right thing to do but because diverse teams perform better. We are dedicated to being inclusive, and a proof point of this dedication is that we were the main partner of the very first Dutch Paralympic Team NL House during the Paris 2024 Paralympic Games. Our recruitment process is inclusive and accessible to all, and we consider all applicants fairly, as well as providing a safe work environment and reasonable adjustments where requested.

In addition, we offer our colleagues the possibility to join employee resource groups such as the Pride Network Group or global and local Women's groups. Nexperia is committed to increasing women in management positions to 30% by 2030.