Manager, Communications-Consumer Products

Reporting to the Director of Communications, this role manages communications for the league’s Consumer Products business, works as a part of the international communications team supporting the League’s office in Canada, and oversees communications for Digital Media Partnerships and IT/Technology. Working across these teams, the role will develop proactive strategies that strengthen key business relationships, advance league priorities, and engage consumer, business, and trade audiences. The ideal candidate brings experience in a fast-paced consumer or brand environment and can effectively manage multiple internal and external stakeholders.

• →Develop and execute communications strategies for the league’s Consumer Products business, including product launches, campaigns, partnerships, and key retail moments.
• →Partner with internal teams and external organizations to increase awareness of NFL products and support business objectives across NFLShop.com and key retailers.
• →Manage the communications agency supporting the Consumer Products business, including priorities, deliverables, and results.
• →As a member of the international communications team, serve as the day-to-day comms point for the NFL office in Toronto supporting all Canada-related priorities.
• →Partner with communications colleagues across league offices and the 32 clubs to amplify priority stories and key moments.
• →Work regularly with league executives, business leaders, partners, and other external stakeholders.
• →Build and maintain relationships with consumer, business, sports, entertainment, fashion, and technology media.
• →Contribute to issues and crisis communications as needed, supporting timely and coordinated responses.

• Bachelor’s degree in communications or related field.
• Minimum 4 years of professional experience in communications, public relations, media relations, or a related field.
• Experience working for a consumer-facing brand, communications agency, sports or entertainment organization, or similarly fast-paced business.
• Strong writing, editing, pitching, and verbal communication skills, with the ability to tailor stories for traditional, digital, social-first, and trade audiences.
• Demonstrated success developing and executing proactive communications campaigns, announcements, and media strategies.
• Knowledge of cultural and consumer trends, particularly across sports, fashion, entertainment, arts, lifestyle, media, or technology.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Experience collaborating across functions and building effective relationships with colleagues, leaders, agencies, partners, and media contacts.
• Sound judgment and the ability to work effectively in high-profile, high-pressure situations.
• Experience supporting issues or crisis communications is preferred.

• Strategic thinker: Connects communications plans to business goals and identifies proactive storytelling opportunities.
• Collaborative partner: Builds trust across teams and works effectively with executives, clubs, agencies, partners, and other stakeholders.
• Adaptable operator: Stays organized and composed while managing changing priorities, tight deadlines, and multiple workstreams.
• Proactive team player: Takes initiative, contributes ideas, and is comfortable working hands-on to move projects forward.
• Creative storyteller: Finds fresh, relevant ways to reach new audiences across established and emerging platforms.
• Sound judgment: Handles sensitive information responsibly and acts with integrity.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws. 

WHO WE ARE:

NFL Core Values:

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes:

• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes:   What we expect for our employees:

• Embody an enthusiastic, proactive can-do attitude 
• Embrace grit, free from ego or entitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than just ambition
• Encompasses an incredible work ethic with an agile mindset