Sr. Manager, Consumer Insights

 Design, execute, and analyze concept tests, pricing studies, volumetric forecasting, and market research to validate product-market fit.
 Partner with Retail, Performance Marketing, and E-Commerce teams to develop in- market pilot testing and rapid A/B learning frameworks.
 Lead post-launch learning loops by synthesizing consumer feedback and reviews to continuously optimize offerings and inform future pipeline decisions.

Cross-Functional Collaboration & Influence
 Serve as a strategic insights partner to the Omni-channel teams (DTC, Amazon, Retail, Pro, and International) to ensure consumer data shapes marketing messaging and market expansion.
 Synthesize complex insights into visual, digestible, and highly impactful presentations for stakeholders at all levels of the organization.
 Help foster a culture of consumer-centricity across all internal departments.

POSITION QUALIFICATIONS
 Experience: 10–15 years of progressive experience in Consumer Insights, Market Research, or Brand Strategy, specifically within the CPG, wellness, food & beverage, or dietary supplement categories.
 Methodology Expertise: Deep expertise in managing a wide array of qualitative and quantitative research methodologies (e.g., focus groups, ethnographies, survey design, conjoint analysis, and data syndication tools like IRI/Nielsen/SPINS).
 Channel Familiarity: Strong understanding of navigating consumer journeys across multiple retail landscapes, specifically Omni-channel environments (Amazon, DTC, Traditional Retail, and Professional channels).
 Skills: Exceptional analytical and storytelling skills; proven ability to blend creative thinking with data-driven commercial rigor.
 Collaboration: Proven track record of successfully partnering with and influencing cross-functional teams (Product, Marketing, Sales) without direct authority.
 Education: Bachelor’s degree required; an advanced degree in Marketing, Psychology, Behavioral Science, Business Analytics, or an MBA is highly preferred.