Digital Marketing & Event Specialist

Nova Biomedical: One Global Brand. One Vision. Together under one name.

Advanced Instruments and Nova Biomedical are now united under one brand, Nova Biomedical, marking a major milestone in our journey to deliver greater value to our customers. By combining our strengths, we're accelerating innovation, supporting critical workflows, and delivering world-class service across the biopharmaceutical and clinical markets.

The Digital Marketing & Event Specialist is responsible for planning and executing integrated digital marketing programs and events across Europe. This role combines hands-on event coordination, campaign development, digital content and asset creation, website and marketing automation support, and performance reporting. Working closely with Sales, Marketing, Product Management, and outside vendors, the Digital Marketing & Event Specialist will deliver consistent brand experiences that increase awareness, engagement, event attendance, lead generation, and measurable business impact

Essential Functions:
• Integrated Campaigns: Develop and execute digital marketing and event promotion plans aligned with business objectives, global segment strategies, regional priorities, and brand guidelines.
• Event Planning & Execution: Coordinate end-to-end delivery of exhibitions, conferences, user-group meetings, customer programs, internal sales meetings, co-marketing programs, and other priority events.
• Event Operations: Manage event budgets, timelines, vendor coordination and negotiations, venue and exhibit requirements, space design, logistics, travel, audiovisual needs, on-site support, and post-event closeout.
• Digital Content & Creative: Design and produce customer-facing digital assets, including graphics, videos, web banners, social posts, email templates, landing pages, and event materials, while supporting offline collateral as needed.
• Website & Landing Pages: Create and update webpages, website forms, and landing pages; maintain fresh, accurate content and a consistent brand experience across digital touchpoints.
• Email & Marketing Automation: Build, test, and execute marketing emails and nurture campaigns; maintain lists, forms, tracking elements, and automation assets; support A/B testing and email-client quality assurance.
• Paid Media, SEO & SEM: Collaborate to optimize digital advertising across Google, LinkedIn, YouTube, and support corporate SEO and SEM programs.
• Social Media & Community Engagement: Create engaging educational and promotional content to support the growth of relevant social communities and internal audiences to build culture.
• Cross-Functional Collaboration: Partner with Sales, Global & Regional Marketing, Product Management, Finance, and external vendors to ensure coordinated execution, accurate messaging, and alignment with business priorities.
• Measurement & Reporting: Track campaign and event KPIs, including engagement, attendance, lead generation, MQLs, SQLs, opportunities, influenced sales, and ROI; prepare post-event reports with recommendations for improvement.
• CRM & Analytics: Use Salesforce.com, Google Analytics, marketing automation tools, and related platforms to evaluate performance and support data-driven decisions.
• Brand Stewardship & Quality: Ensure brand consistency, creative excellence, usability, accessibility, and performance across digital assets, communications, and event experiences.
• Risk Management & Continuous Improvement: Anticipate operational or campaign risks, resolve issues proactively, document lessons learned, standardize best practices, and contribute to annual event and campaign planning.
• Leadership Updates: Provide clear, structured updates to leadership on plans, progress, budgets, results, key insights, and recommended next steps.

• Strong project management, organization, attention to detail, and problem-solving skills, with the ability to independently manage multiple priorities.
• Working knowledge of digital advertising, SEO, SEM, social media, content marketing, copywriting, and campaign optimization.
• Proficiency with WordPress, Google Analytics, Google Tag Manager, marketing automation platforms, Salesforce.com, and reporting or dashboard tools.
• Strong written, verbal, interpersonal, and presentation skills, with the ability to collaborate effectively across functions, regions, and cultures.
• Ability to interpret KPIs and analytics, identify opportunities, and recommend clear actions to improve event and campaign performance.
• Proactive, resourceful, customer-focused, and comfortable working both independently and as part of a global team.
• Bonus: Proficiency with Adobe Creative Cloud, including InDesign, Photoshop, Illustrator, and Acrobat; experience with video and digital asset production is beneficial.

• Typical office environment (Hybrid role)
• Must be able to use basic office equipment: computer, printer, copier, telephone, etc.
• Must be able to remain stationary sitting and standing for long periods of time.
• Must be able to assess aesthetics of printed materials.
• Must be capable of communicating with stakeholders.
• Exercise resilience and adaptability in a fast changing environment.
• Ability to travel and work outside standard business hours when event schedules require it.

• Bachelor’s degree in marketing, communications, business, hospitality, or a related field; an advanced degree is a plus.
• 5 or more years of related experience spanning digital marketing, campaign execution, event coordination, or a comparable combination of disciplines.
• Demonstrated experience coordinating events and managing multiple projects, budgets, vendors, and deadlines in a fast-paced environment.
• 3-5 years of experience with a marketing automation platform and website maintenance.
• Strong email marketing experience, including building and testing responsive templates and knowledge of applicable email marketing laws and regulations.
• Experience in life sciences, biopharma, or clinical global markets is preferred.
• A strong background with diverse digital marketing techniques, such as email marketing campaigns, landing page design & development, SEO & SEM.
• Excellent communication, collaboration, and project management skills.

About the company

At Nova Biomedical, we’re not just building instruments, we’re powering breakthroughs that improve lives. Our smart, science-driven solutions are trusted in over 100 countries to speed drug development and enhance patient care.

Our integration brings together more than 70 years of scientific excellence with Nova’s cutting-edge innovation, forming a powerhouse of precision, purpose, and possibility. With FDA-registered, ISO-certified manufacturing, more than 125 FDA approvals, and industry-trusted diagnostics, we’re setting new standards in quality and reliability. Nova Biomedical is proud to be a global leader in osmolality testing and biotechnology and in vitro diagnostic (IVD) instrumentation, dedicated to advancing patient care and scientific discovery with a legacy that continues to shape the future of life sciences.

With headquarters in Norwood and Waltham, Massachusetts, and a global team of nearly 2,000 employees, we’re building a collaborative, empowered culture grounded in shared values: Customer Centricity, Ingenuity, Ownership & Accountability, Collaboration, and Integrity.

Working at Nova Biomedical means joining a mission-driven organization where your contributions matter. Whether you're in engineering, science, manufacturing, or support, you’ll be part of a team that values innovation, invests in your growth, and is committed to making a real-world impact on global health.

Explore what’s next with us at novabiomedical.com

EEO Statement:

Nova Biomedical takes pride in being an equal opportunity employer committed to hiring a diverse and inclusive workforce. As a part of our commitment to a diverse and inclusive workforce, Nova Biomedical will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Privacy policy

https://www.novabiomedical.com/privacy-policy/