Senior Campaign Manager

At NOVACARD, we’re redefining how people use credit. We are the first interest-free and no-annual-fee credit card in Mexico, designed to simplify personal finances and give users complete control - all from a mobile app. With NOVACARD, users can access up to $200,000 MXN in credit, only pay when they use it, and manage everything digitally in under 5 minutes. Our mission is to empower people to make smarter financial decisions by offering flexibility, transparency, and the freedom they need to reach their goals. Simple finances, big goals.

• Define the structure, prioritization, and schedule of portfolio campaigns targeting activation, balance building, retention, and cross-sell among Near Prime customers.

• Own the full campaign cycle — from briefing and task setting to launch coordination, delivery monitoring, and post-campaign analysis.

• Collaborate with development and CRM teams to automate recurring campaigns, reducing manual effort and increasing speed to market.

• Work closely with marketing, analytics, IT, and product teams to align on timelines, resources, and priorities for all campaign initiatives.

• Verify campaign setup accuracy, audience segmentation logic, and communication scenarios before launch to ensure flawless customer experiences.

• Monitor campaign results against KPIs, prepare regular performance reports, and deliver actionable recommendations for optimization.

• Establish standards, playbooks, and best practices to continuously improve the speed, quality, and impact of portfolio campaigns.

• Proven experience managing marketing or CRM campaigns at a Senior level in fintech, banking, or consumer lending — mandatory.

• Solid understanding of CRM principles, customer segmentation, and communication automation (e.g., triggered journeys, dynamic content).

• Upper-intermediate English or higher (both spoken and written) — required for communication with international teams and HQ.

• Strong organizational, analytical, and project management skills, with the ability to run multiple campaigns concurrently and maintain meticulous attention to detail.

• Proactive mindset, end-to-end ownership of results, and ability to effectively coordinate cross-functional teams.

• Advanced soft skills: clear communication, stakeholder management, and a collaborative approach to problem-solving.