Content Creation & eCommerce Product Specialist

Reports To: Marketing Director
Department: Marketing
Company Type: Privately Held Consumer Packaged Goods (CPG) Company
Position Type: Full-Time

We are seeking a highly motivated, hands-on Content Creation & eCommerce Product Specialist to join our growing marketing team. This role is ideal for someone who enjoys wearing multiple hats, moving quickly, and turning ideas into finished work without layers of process or bureaucracy.

As a privately held, entrepreneurial CPG, we operate with a strong sense of urgency and ownership. Team members are expected to be resourceful, adaptable, and willing to jump in wherever needed to help drive growth.

Reporting to the Marketing Director, this position will play a key role in the day-to-day execution of our digital marketing, social media, e-commerce, wholesale marketplace, content creation, and new product launch initiatives. The successful candidate will be equally comfortable filming a product video, editing an image, updating a Shopify listing, scheduling social content, researching a trend, building digital assets for a product launch, or pulling together a weekly performance report.

This is an execution-focused role for someone who enjoys creating, organizing, testing, learning, and getting things done.

• Create engaging product-focused content for TikTok, Instagram, Facebook, YouTube Shorts, and other relevant social platforms.
• Film, edit, and produce short-form product videos, demonstrations, lifestyle content, product highlights, and promotional creative.
• Develop basic scripts, shot lists, hooks, captions, and creative concepts for social media content.
• Photograph products and edit, retouch, resize, or manipulate images for digital marketing, social media, e-commerce, wholesale, and sales needs.
• Create social graphics, product callouts, promotional materials, and other digital assets using tools such as AI (Chatgpt, Firefly, Higgsfield), Canva and Adobe Creative Suite.
• Stay current on social media trends, formats, sounds, creator styles, platform changes, and emerging content opportunities.
• Translate relevant trends into content ideas that fit the company’s products, customers, and brand voice.
• Continuously test new creative approaches designed to increase engagement, reach, followers, traffic, and product interest.
• Help maintain a practical content calendar and help ensure a consistent flow of relevant, timely content across channels.
• Support affiliate, influencer, user-generated content, and creator initiatives as needed.

• Help manage day-to-day product content within Shopify and related e-commerce platforms.
• As needed create, update, and maintain product listings, descriptions, images, videos, pricing information, collections, tags, and other merchandising content.
• Ensure product information is accurate, complete, visually consistent, and optimized for the customer experience.
• As needed add new products and update existing items across applicable company websites and digital storefronts.
• Manage product imagery, product packs, digital assets, and supporting content required for online merchandising.
• Review websites regularly to identify missing, outdated, inaccurate, or inconsistent product content.
• Support product merchandising through New Arrivals, featured collections, seasonal promotions, bundles, and other digital merchandising opportunities.
• Assist with content for Shopify and Hubspot based email communications and product announcements related to new product availability and launches.
• Support TikTok Shop and other social-commerce integrations connected to Shopify.
• Troubleshoot routine product listing, content, image, or merchandising issues and coordinate more technical issues with internal or outside resources as needed.

• Film and edit product demonstrations, promotional videos, social clips, and other short-form digital content.
• Photograph products for websites, social media, wholesale customers, sales presentations, marketplaces, and promotional use.
• Edit and manipulate product photography, including background cleanup, resizing, color correction, compositing, and other basic enhancements.
• Repurpose creative assets into multiple sizes and formats for different digital channels.
• Maintain organized digital asset files so product images, videos, logos, and launch materials are easy for internal teams to access and reuse.
• Assist with signage, sell sheets, product presentations, internal creative needs, and other visual materials when required.

• Support the digital go-to-market process for new product launches from early development through launch.
• Coordinate with Product Development, Sales, Marketing, Operations, and other internal teams to collect the information and assets needed for each launch.
• Develop or coordinate product photography, videos, social content, website listings, wholesale marketplace content, digital merchandising, and promotional materials.
• Help ensure new products are accurately represented across Shopify, Faire, social platforms, email, and other applicable channels.
• Maintain launch checklists, asset trackers, product information, and timelines to help ensure digital deliverables are completed on schedule.
• Use ChatGPT, Adobe Firefly, Higgsfield and other generative AI tools to develop copy, concepts, storyboards, mockups, lifestyle imagery, product environments, and other preliminary launch materials.
• Utilize AI image and video tools to create compelling digital content for products that have not yet been physically manufactured or photographed.
• Clearly differentiate AI-generated concept imagery from final product photography where appropriate and ensure creative accurately reflects intended product features.
• Look for resourceful, cost-effective ways to create launch-ready content quickly while maintaining brand and product accuracy.

• Manage the company’s day-to-day social media presence using Hootsuite and native platform tools.
• Schedule, publish, and monitor content across assigned social channels.
• Write concise, engaging social copy, captions, calls to action, hashtags, and product messaging.
• Monitor comments, engagement, trends, and audience response and escalate customer-service or reputation-related issues when appropriate.
• Maintain organized social calendars and ensure campaigns, launches, promotions, and seasonal content are executed on schedule.
• Identify high-performing content and recommend ways to replicate or expand successful formats.
• Work closely with the Marketing Director to support overall content priorities, campaigns, launches, and brand initiatives.

• Research emerging social trends, consumer interests, competitive products, content formats, and marketplace opportunities.
• Identify products, themes, creative concepts, or digital trends that could be relevant to the company’s brands and customers.
• Monitor competitors and adjacent brands for merchandising, content, product positioning, and digital marketing ideas.
• Share actionable recommendations rather than simply reporting trends.
• Contribute creative product and marketing ideas as part of the company’s ongoing product-development process.

• Track social media and digital performance across applicable platforms.
• Monitor metrics including:
  • Reach and impressions
  • Engagement and engagement rate
  • Follower growth
  • Video views and watch performance
  • Website traffic from social channels
  • Click-through activity
  • Top-performing posts and creative
  • E-commerce traffic and basic conversion indicators
  • Paid campaign performance where applicable
• Prepare concise weekly and monthly performance reports for the Marketing Director.
• Identify meaningful trends, wins, underperforming areas, and opportunities for improvement.
• Translate performance data into practical recommendations for future content and campaigns.
• Maintain organized spreadsheets, dashboards, or platform reporting tools to track ongoing performance.
• Assist in establishing benchmarks and performance goals as the company’s digital marketing capabilities continue to grow.

• Demonstrated hands-on experience creating and managing social media content.
• Direct working experience with Shopify, including product setup, merchandising, images, descriptions, collections, and general content maintenance.
• Hands-on experience with Hootsuite or a comparable social media management platform.
• Experience working directly within native social platforms such as TikTok, Instagram, Facebook, YouTube, and/or Pinterest.
• Experience supporting digital go-to-market strategies, product launches, or new product development initiatives.
• Strong working knowledge of short-form video creation and editing.
• Comfortable photographing products and performing basic-to-intermediate image editing.
• Strong written communication skills with the ability to create concise, engaging consumer-facing copy.
• Strong analytical skills with the ability to understand performance metrics and identify actionable trends.
• Highly organized with the ability to manage multiple products, platforms, projects, deadlines, and priorities simultaneously.
• Strong attention to detail, particularly when managing product data, imagery, pricing, descriptions, and launch materials.
• Comfortable learning new software, platforms, and AI tools quickly.
• Resourceful problem solver who is willing to research solutions and take ownership of execution.
• Self-starter mentality with the ability to work independently and make progress without constant direction.
• Comfortable working in a smaller, privately held company where priorities may shift quickly and team members regularly work outside narrow functional boundaries.
• Collaborative attitude and willingness to jump in wherever needed to support the broader business.

• Experience with Canva.
• Working knowledge of Adobe Photoshop and/or Illustrator.
• Experience with video-editing platforms such as CapCut, Filmora, Adobe Premiere Pro, or similar tools.
• Experience writing social media captions, product descriptions, headlines, hooks, and other short-form marketing copy.
• Familiarity with ChatGPT and other generative AI tools for copywriting, ideation, image generation, video generation, product visualization, and content development.
• Familiarity with emerging AI image and video platforms and an interest in continually testing new creative technologies.
• Experience with Faire Wholesale or another B2B marketplace.
• Experience with TikTok Shop or other social-commerce platforms.
• Basic understanding of Meta Ads Manager, TikTok Ads, Google Ads, or similar paid media platforms.
• Experience with email marketing, particularly Shopify Email or similar tools.
• Basic knowledge of SEO and e-commerce merchandising best practices.
• Experience working with influencers, affiliates, creators, or user-generated content is a plus.

Success in this role is highly execution-oriented. The Content Creation & eCommerce Product Specialist will be successful when:

• New products are launched online quickly, accurately, and with strong supporting creative.
• Social channels consistently feature fresh, engaging, product-relevant content.
• Product listings across Shopify, Faire, and other digital channels are accurate, complete, and visually compelling.
• Content production becomes faster and more scalable through smart use of templates, AI tools, and repeatable processes.
• Social engagement, audience growth, website traffic, and digital merchandising performance show measurable improvement.
• The Marketing Director has clear, consistent reporting on what content and channels are performing.
• Projects move forward without requiring extensive follow-up or day-to-day supervision.
• The employee proactively identifies opportunities, solves routine problems, and takes ownership from idea through execution.