Marketing Communications Manager- Dairy NORAM & EMEA

As relentless advocates for intelligent nutrition, NOVUS delivers advanced technology, rooted in scientific
research, designed to help animals reach their full potential. Driven by our passion for science and our
intrinsic innovation, we work alongside animal producers and owners around the globe to help create a
world where we feed solutions instead of treating problems.

• →Serve as the primary MarCom business partner for the NORAM and EMEA dairy teams, with accountability for communications strategy, priorities, quality, and business impact.
• →Develop and maintain a coordinated annual Dairy MarCom roadmap for NORAM and EMEA, aligned with global campaign plans, regional business priorities, and available resources.
• →Own and lead integrated marketing communication initiatives from strategy through activation across content, PR, events, social media, email, web, paid media, sales enablement, and partner channels, working with the appropriate channel owners and execution resources.
• →Translate business objectives, customer insights, scientific proof points, and market trends into clear communication objectives, actionable briefs, and compelling audience-specific messaging.
• →Localize global campaign strategies and assets for NORAM and EMEA, ensuring they are culturally relevant, commercially useful, compliant, and consistent with NOVUS positioning.
• →Identify opportunities to reuse global and cross-regional assets while determining where market-specific messaging, content, languages, channels, or activation are required.
• →Write, review, edit, and direct the development of technical and commercial content, including articles, presentations, case studies, customer stories, media materials, event content, campaign assets, and sales tools.
• →Partner with R&D, Technical Services, Marketing, Sales, and content and PR resources to turn complex science into credible, differentiated customer value.
• →Lead and support thought leadership initiatives that strengthen NOVUS' position in the dairy industry across both regions.
• →Direct and manage agencies, freelancers, and vendors through clear briefs, constructive feedback, budget stewardship, and accountability for quality and timing.
• →Coordinate work across regions, functions, markets, and time zones, managing dependencies, approvals, budgets, schedules, and handoffs to deliver polished work on time.
• →Build trusted relationships with regional Dairy Marketing, Sales, Technical Services, Category, Regulatory, Legal, Customer Service, and global Marketing and MarCom colleagues.
• →Analyze campaign performance, customer feedback, market insight, and sales input to recommend improvements and optimize future activity.
• →Share regional learning across the global MarCom team and identify opportunities to simplify work, reduce duplication, improve asset reuse, and focus resources on the highest-value priorities.

• Bachelor’s degree in animal science, Life Science Communications, Marketing, Communications, Business, or a related field, OR comparable training and relevant experience.
• Five or more years of progressively responsible marketing communications experience, ideally in dairy, animal nutrition, agribusiness, or another technical B2B industry.
• Strong understanding of dairy customers, value chains, market dynamics, and commercial drivers; direct experience in NORAM and/or EMEA is strongly preferred.
• Demonstrated ability to develop and lead integrated, multi-channel marketing strategies and campaigns across more than one market or region.
• Ability to turn technical, scientific, and commercial information into clear, credible, audience-relevant stories and tools.
• Ability to operate independently with minimal guidance and move work forward in a complex, global matrix organization.
• Strong project leadership, agency management, prioritization, and budget-management skills.
• Strong collaboration and stakeholder-management skills across functions, cultures, organizational levels, and time zones.
• Experience using CRM, marketing automation, analytics, web, social media, and paid-media tools to inform communications strategy and evaluate performance.
• Excellent writing, editing, presentation, and oral communication skills.
• Customer-focused, proactive, and solutions-oriented, with a strong ownership mindset and commitment to continuous improvement.

• Fluent in English.
• Spanish and/or French language proficiency is preferred but not required.
• Approximately 25% travel, including international travel.
• Ability to regularly collaborate across North American and EMEA time zones, including occasional early-morning meetings.
• Customer Orientation: Develop and execute communications strategies aligned with customer needs, market realities, and business priorities.
• Innovative Growth: Use insight, experimentation, technology, and continuous improvement to strengthen marketing effectiveness.
• Ownership: Demonstrate accountability, initiative, sound judgment, and reliable follow-through.
• Collaboration: Build strong partnerships across teams, functions, and regions to ensure alignment and successful execution.

• Global and regional Dairy Marketing
• Global Marketing Campaign Manager
• Global and regional Marketing Communications
• Digital Marketing
• Regional Sales and Technical Services
• R&D, Category, Regulatory, Legal, Customer Service, and IT
• External agencies, vendors, and dairy industry partners
• Distributor and channel partners