Director of Paid Media

Nysonian is a $250 million dollar consumer products company built around two brands: NOBL and Flo Pilates. We grew revenue 8x in 2025 and are building the next phase of the US-based business across physical products, software, and subscription experiences.

NOBL is a functional travel brand built around a simple idea: travel products should solve real problems, not just look better. Every feature is designed to eliminate friction from the travel experience — from seamless organization and easy access, to tracking, connectivity, and protection.

Flo Pilates brings studio-quality Pilates into the home through connected fitness hardware, content, and subscription experiences.

Across both brands, we're building product ecosystems that deepen the customer relationship beyond the initial purchase and create recurring value over time. We're looking for builders who want autonomy, speed, and the ability to shape products at scale.

Nysonian is hiring a Head of Paid Media to own acquisition performance across NOBL and Flo, personally managing paid channels at scale and driving profitable growth. This role reports to Daniel (Co-CEO) and works closely with the performance creative and data teams.

• Hands-on media buying across Meta, Google, TikTok, Snapchat, and AppLovin; Launching campaigns, analyzing performance, and making spending decisions daily across all brands.
• Landing-page creation and testing: turning campaign insights into page variants tailored to specific ads, audiences, and offers. You'll execute this yourself, not request it from others.
• Deep account analysis: connecting ad performance to landing-page behavior, conversion data, and funnel dynamics to diagnose what's working and what's broken.
• Hypothesis development and testing: forming your own theories about platform dynamics and account optimization, then running live tests to validate them.
• Scaling strategy and execution: determining how much incremental spend each channel and campaign can absorb, where to redirect budget, and when to cut or consolidate.
• Performance monitoring and autonomous decision-making seven days a week. Accounts need attention on weekends, and you won't hand off buying responsibility because it's Saturday.

• Recent, hands-on media-buying experience: you personally launched, analyzed, and scaled campaigns in Meta Ads Manager. A management title or big brand on your résumé doesn't count—we need evidence you did the actual work.
• Personally managed at least $1 million per month in media spend that you controlled directly.
• Direct-response copywriting and landing-page creation: you've written hooks, offers, objections, and proof points, and built and tested landing-page variations yourself.
• Deep Meta knowledge and obsessive attention to platform dynamics, including original thinking about campaign structure, targeting, and scaling approaches.
• Strong analytical foundation: you understand CAC, new-customer ROAS, attribution limits, and how to move beyond "ROAS is down" to diagnose root causes.
• Ability to connect acquisition performance to creative, offers, funnels, and landing pages—you see the full customer journey, not just ad-account metrics.
• AI workflow already in active use: you have a demonstrated, concrete workflow showing how AI helps you analyze, write, build, or test faster.
• Comfort with autonomy and influence: you propose the next move, don't wait for us to decide it.

• You've never personally created and tested landing pages yourself, or you treat landing-page, copy, and offer improvements as someone else's responsibility.
• You stop analyzing at "ROAS is down" and can't dig through the ad, page, and conversion process to identify the likely problem and recommend a specific change.
• You wait for direction on what to test or where to adjust spending instead of proposing priorities yourself and expecting to execute on your own call.
• You won't personally manage the accounts on weekends or you view this as a nine-to-five role where account coverage ends Friday.

Culture

• We're founder-led and operate with speed, direct communication, and clear accountability
• We invest in tools and management practices that help colleagues do their best work
• Our products are used by customers globally
• AI is intentionally embedded in how we work, create, and scale
• Senior leaders are expected to create structure, make decisions, and stay close to execution

Growth & Development

• Competitive pay and meaningful opportunities for performance-based advancement
• Ownership of strategy, systems, execution, and team buildout within your function
• Opportunity to build and scale a meaningful part of the business across two consumer brands
• Scope and compensation growth tied to performance, role expansion, and measurable business impact

Benefits

• Comprehensive Health, Dental, and Vision Insurance options for you and your family
• 100% Paid for Life and Disability Insurance
• Paid Time Off
• Nine (9) paid holidays per year
• Complimentary NOBL & Flo Pilates products
• Remote-first — core operating hours are 9-5 EST

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, sex, religion, gender, marital status, national origin, genetics, disability, age, veteran status or other characteristics.