Senior Influence Executive

Senior Influence Executive

WPP Onefluence is seeking a dynamic and trend-savvy Senior Influencer Executive to join our team dedicated to L'Oréal. The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with L'Oréal's brand objectives.

As the Senior Influencer Executive, you will lead influencer strategy and campaign execution across social platforms to amplify brand awareness, drive engagement, and grow our community within the beauty space.

You’ll be responsible for managing influencer relationships, developing creative campaign concepts, and ensuring brand alignment with both macro and micro creators.

• →Influencer Strategy & Campaign Management
• →Develop and execute influencer campaigns for new product launches, brand awareness, and seasonal initiatives.
• →Identify and onboard relevant beauty influencers (macro, micro, and nano) across TikTok, Instagram, YouTube, and emerging platforms.
• →Create and manage influencer briefs, contracts, timelines, and budgets.
• →Oversee influencer content production to ensure brand tone, aesthetic, and compliance with marketing guidelines.
• →Relationship Management
• →Build and maintain strong relationships with top-tier beauty influencers, talent managers, and agencies.
• →Act as the main point of contact for influencer collaborations and ongoing partnerships.
• →Performance & Reporting
• →Monitor and analyse influencer campaign performance using analytics tools.
• →Deliver insights and recommendations to optimize future campaigns.
• →Report on ROI, engagement metrics, and audience growth.
• →Cross-Functional Collaboration
• →Work closely with PR, social media, e-commerce, and creative teams to ensure consistent messaging and amplification.
• →Support integrated marketing initiatives that combine influencer, content, and brand storytelling.
  
  

• 2-3 years of experience in influencer marketing, preferably within the beauty, cosmetics, or lifestyle industry.
• Strong understanding of social media platforms and influencer ecosystems.
• Excellent communication, negotiation, and relationship management skills.
• Analytical mindset with experience using tools like Traackr, or similar.
• Creative eye for beauty trends, social storytelling, and content aesthetics.
• Ability to manage multiple projects and stakeholders in a fast-paced environment
• Existing network of beauty influencers or creators.
• Experience with paid and seeding influencer amplification or affiliate programs.
• Understanding of emerging platforms (e.g., TikTok Shop, Threads, YouTube Shorts).