3mo ago

Principal Product Manager, Affiliate & KOL - Onshore Markets

Hong Kong·Hong Kong Sarlead

Product ManagementOtherProduct ManagerPrincipal

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Quick Summary

Overview

Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet,

Technical Tools

Product ManagementOtherProduct ManagerPrincipal

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About the Role

~1 min read

We are looking for a hands-on product manager to own and scale our Affiliate and KOL marketing channels, with a primary focus on EEA (Europe) and other onshore regulated markets. Your mission is to drive measurable user acquisition and transaction volume through data-driven optimization and ecosystem building across multi-jurisdictional environments. If you have a proven track record of driving growth at a leading crypto exchange or a hyper-growth platform, we want you.

Responsibilities

~1 min read

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Own the affiliate product strategy for EEA and other regulated onshore markets (AU, SG, UAE, BR, TR), aligned with company-level acquisition, activation, and ROI goals.
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Build data-driven systems to measure and optimize affiliate quality, retention, and ROI — giving BD teams real-time visibility into which partners drive sustainable value vs. short-term volume.
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Own the affiliate product infrastructure — dashboard, attribution, commission calculation, campaign management, and partner lifecycle tooling across mobile, web, and APIs.
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End-to-end ownership of affiliate program operations: onboarding, campaign design, incentive experimentation, and cross-market execution.
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Design and run scalable affiliate programs — onboarding flows, incentive experimentation, promotional campaigns, and cross-market performance benchmarking.

5+ years in growth, affiliate/partnerships, or product-led growth roles, preferably at a crypto exchange or hyper-growth consumer platform.
Strong product mindset — you think in systems, funnels, and scalability, not just campaigns and deals.
Strong analytical capability — you can design affiliate quality scoring, cohort retention analysis, and ROI models, not just read reports.
Experience driving growth in regulated or compliance-heavy environments, ideally across European or multi-jurisdictional markets.
Bilingual: fluent in English and Mandarin Chinese.