Social Media Executive – Beauty & Personal Care

At Olsam, we are on a mission to grow brands and develop products that customers love, trust, and value.  We specialize in acquiring and scaling category-leading brands, unlocking their full potential by expanding them across international marketplaces and channels, streamlining operations, and driving product innovation.  

With a fantastic team across four continents and 15 nationalities, we bring together over 50 years of e-commerce expertise. We’re not just building brands, we’re shaping the future of global consumer goods. We are looking for ambitious, driven individuals to be part of it.  

Ready to make an impact? Let’s talk. 

We are seeking a proactive, creative, and data-driven Social Media Executive to support the growth of our global beauty and personal care brands across digital platforms. This role will be responsible for the day-to-day management of social media channels, with a strong focus on content execution, performance tracking, and TikTok shop activation.

Working closely with brand, creative, and commercial teams, you will play a key role in bringing our brands to life across social platforms, engaging our communities, and driving measurable performance. This is a hands-on role ideal for someone with a passion for beauty and skincare, strong platform expertise, and a keen eye for trends and content that converts.

• Manage the day-to-day running of social media channels across key platforms (including Instagram, Facebook, TikTok, and others as relevant).

• Plan, schedule, and publish content aligned with brand strategy, market requirements, campaign calendars, and product launches.

• Write engaging, on-brand copy tailored to each platform and audience.

• Monitor community engagement, responding to comments and messages in a timely and brand-appropriate manner.

• Ensure all content aligns with brand guidelines and maintains a consistent tone of voice.

• Support the development and execution of social-first content, with a strong emphasis on TikTok.

• Work closely with creative teams or creators to brief, produce, and optimize content that resonates with target audiences.

• Manage and optimise TikTok Shop activity, including product tagging, campaign participation, and performance tracking.

• Stay on top of platform trends, sounds, formats, and best practices to ensure content remains relevant and competitive.

• Identify and support influencer and creator collaborations where required.

• Track, analyse, and report on social media performance across channels.

• Monitor KPIs such as engagement, reach, follower growth, conversion, and ROI.

• Create a best-in-class social playbook for our brands and provide regular insights and actionable recommendations to improve performance.

• Support campaign reporting and post-activation analysis.

• Use analytics tools and platform insights to inform content strategy and optimisation

• Work closely with brand, marketing, and e-commerce teams to align social activity with wider campaigns and commercial priorities.

• Support campaign planning with social-first thinking and channel expertise.

• Coordinate with external partners, creators, and agencies where required.

• Maintain content calendars and ensure timely delivery of all social activity.

• 2–3+ years’ experience in social media, digital marketing, or content roles within beauty or skincare.

• Strong understanding of social platforms, particularly TikTok and Instagram.

• Hands-on experience with TikTok Shop is required.

• Passion for beauty and skincare, with an understanding of trends, audiences, and competitive landscape in various markets.

• Analytical mindset with experience using social analytics tools and translating data into

  insights.

• Excellent organisational skills with the ability to manage multiple projects and deadlines.

• Strong copywriting and communication skills.

• Creative thinker with a strong eye for content, storytelling, and brand tone.

• Proactive, adaptable, and comfortable working in a fast-paced, entrepreneurial environment