Product Marketing Manager (B2C Mobile Subscription SaaS)

Our client is a profitable, self-funded B2C subscription SaaS company operating primarily in the US market. Founded in France, the company has evolved from a browser-based product into a high-scale mobile subscription business generating approximately $1M monthly revenue.

The company operates with a lean, high-performance structure. The team is highly execution-focused, AI-driven, and deeply focused on monetization and unit economics.

They are now looking for a Product Marketing Manager to fully own and optimize monetization funnels, onboarding flows, paywalls, and subscription conversion mechanics across mobile and web products.

• Direct impact on revenue and core business metrics

• Full ownership of monetization and subscription growth — no layers, no bureaucracy

• Reports directly to the founder

• Strong experimentation culture with fast execution cycles

• Opportunity to work on high-scale US subscription products

• Competitive compensation with strong performance-based bonuses

• AI-first environment where automation and efficiency are core, not optional

• Paid test task as part of the hiring process — we respect your time

This is a senior hands-on individual contributor role.

The company is NOT looking for:

• Brand marketers

• B2B SaaS product marketers

• Content/lifecycle CRM specialists

• Agency-only profiles

• People managers disconnected from execution

• Strategy-only leaders

• Those looking for a stable 9-to-5 with a predictable routine

They are specifically looking for someone who personally owns and improves:

• Funnels and quiz-based onboarding flows (quiz→paywall→subscription)

• Paywalls and subscription conversion

• Monetization mechanics and pricing hypotheses

• A/B testing processes

• ARPU and revenue-per-user metrics

• →

  Optimize onboarding funnels, quizzes, paywalls, and subscription flows

• →

  Increase ARPU/RPU and improve monetization performance

• →

  Launch and analyze A/B tests and experimentation initiatives

• →

  Improve conversion, retention, and subscription metrics

• →

  Collaborate with creatives, product, analytics, and founders

• →

  Develop and test pricing, offers, and monetization hypotheses

• →

  Analyze funnel performance and identify revenue growth opportunities

• →

  Work closely with acquisition and billing teams to improve overall unit economics

Strong preference for candidates with experience in:

• B2C subscription SaaS

• Mobile subscription products and consumer apps

• High-scale consumer monetization environments

• Fast-paced, high-ownership product companies

• 5+ years of relevant experience

• Strong hands-on experience with:

  • Mobile apps and subscription monetization

  • Quiz-based funnels and paywalls

  • Onboarding optimization

  • A/B testing and experimentation

  • ARPU / LTV / conversion optimization

  • Data-driven product growth

• Active daily use of AI tools and agents — this is a hard requirement, not a nice-to-have

• Full-time commitment, no side projects

Tools / platforms:

• Amplitude, Firebase, Appsflyer, Mixpanel, or similar analytics stacks

• Web to Wave or similar funnel/paywall platforms — nice to have

1. Pre-screen with the recruitment team

2. Short call with the founder

3. Second interview with the founder

4. Interview with the business partner

5. Paid one-day test task (real data, under NDA)

6. Offer