Sr Manager, CRM & Lifecycle Marketing

• Own the end-to-end lifecycle marketing strategy: welcome series, post purchase, replenishment, win back, and loyalty flows
• Drive retention and LTV as a primary KPI, partnering with the growth team to shift acquisition heavy thinking toward existing customer revenue
• Manage and optimize subscription program performance (signups, retention, churn, cadence/SKU management) in partnership with subscription tools
• Build and refine segmentation and personalization strategy across CRM channels
• Partner with acquisition/paid teams to support prospect nurture streams, ensuring smooth handoff from acquisition to lifecycle
• Define and report on core CRM metrics: retention rate, repeat purchase rate, subscriber churn, email/SMS attributed revenue, list health
• Collaborate cross functionally with site experience, creative, and product teams on campaign execution and testing roadmap
• Manage day to day execution, either directly or through a coordinator/specialist, with accountability for calendar, QA, and deployment
• Bring a test and learn mindset to flows, offers, and segmentation using data to prioritize the highest impact levers 

• 4 - 6 years in CRM, lifecycle, or retention marketing, ideally in DTC/ecommerce; subscription business experience a strong plus
• Hands on expertise with an ESP/CRM platform (Klaviyo strongly preferred) and subscription management tools
• Track record of building or scaling retention programs that measurably moved LTV, repeat rate, or churn
• Strong analytical skills — comfortable owning reporting and translating data into a prioritized roadmap
• Experience managing segmentation, personalization, and testing programs at scale
• People management or cross functional leadership experience 

At Open Farm, we believe in the power of collaboration, meaningful connections, and enjoying our work together—furry friends included! That’s why we’ve adopted a structured hybrid approach that allows you the benefit of a reduced commute while still building strong workplace relationships. Currently, all employees are expected to be in the office two days per week at minimum, with Tuesday and Thursday as our anchor days. In addition to this, each month our Leadership team dedicates three consecutive days onsite to continue to foster alignment and connection across the team. During this time we expect everyone to join us in person to do the same. Please note: our hybrid approach may evolve over time as we adapt to the needs of our team and business.