Head of Marketing YieldMax ETFs

YieldMax is seeking a hands-on Head of Marketing to develop and execute the brand and marketing strategy for the YieldMax ETF suite. This role will lead the marketing team, day-to-day execution, and internal and external partnerships, with a focus on expanding awareness, engagement, and growth among retail and self-directed investors.

• Develop YieldMax’s brand vision and integrated marketing strategy, including positioning, messaging, product launches, and initiatives targeting retail investors, financial advisors, and brokerage platforms. 

• Lead the marketing team, priorities, budget, resources, and execution while partnering closely with leadership, product development, sales, portfolio management, legal, and compliance to maintain alignment and move initiatives forward.

• Oversee social media, email, SEO, paid media, public relations, influencer campaigns, and investor education, including opportunities with brokerage firms and financial platforms.

• Lead organic and paid strategies across YouTube, X, TikTok, Instagram, Facebook, LinkedIn, and emerging platforms, continuously evaluating opportunities to expand reach and engagement.

• Build relationships with financial influencers, content creators, podcasts, media organizations, and investor communities, including interviews, product launches, AMAs, live streams, webinars, and investor Q&As.

• Create written, graphic, audio, and video content—including fact sheets, infographics, videos, webinars, blogs, and emails—that makes ETF and options-income strategies clear, accessible, and engaging for investors.

• Manage agencies, media, technology providers, and strategic partners while developing opportunities for interviews, podcasts, educational partnerships, and thought leadership. 

• Plan investor events, conferences, media interviews, and virtual programs, and oversee branded merchandise, vendors, procurement, and fulfillment.

• Track brand awareness, audience growth, engagement, website activity, campaign performance, fund flows, and assets under management, using insights to continuously improve marketing effectiveness.

• Partner closely with legal and compliance to ensure communications, performance information, distribution messaging, disclosures, and risk statements meet SEC and FINRA requirements.

• 10+ years of marketing experience, preferably in ETFs, asset management, wealth management, fintech, or financial services.

• Significant experience marketing investment products to retail and self-directed investors.

• Proven success in brand strategy, integrated campaigns, team leadership, and hands-on execution.

• Expertise in social media, digital marketing, paid media, SEO, email, content, public relations, and influencer marketing.

• Experience working with financial content creators, media organizations, brokerage platforms, or investor communities.

• Familiarity with ETFs, options-income or covered-call strategies, and SEC and FINRA marketing requirements.

• Strong communication, analytical, project management, and relationship management skills, with the ability to bring clarity and alignment across multiple stakeholders. 

• A proactive, accountable approach with the ability to manage competing priorities, move initiatives forward, and collaborate effectively across teams.

• Bachelor’s degree in marketing, communications, business, finance, or a related field.

• Deep knowledge of the ETF industry and the retail and self-directed investor landscape.

• Established relationships across financial media, influencer, brokerage, or investor communities.

• Experience marketing options-income, covered-call, or other differentiated investment strategies.

We are prioritizing candidates who are located within proximity to Chicago, IL; Milwaukee, WI; New York City, NY; and West Palm Beach, FL.