Principal Art Director, Product

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. 

We're looking for a Principal Art Director, Product to own and evolve Oura's visual language across illustration, photography direction, and iconography in the Oura App — and to help shape the next chapter of the app experience.

This is a senior individual contributor role for someone who leads through their work: setting a clear bar, defining principles, and guiding craft from concept through polish. It's a craft-and-systems-driven position for someone who can build coherence over time — directing a trusted network of human creators (illustrators, photographers, and partners) with a decisive editorial eye, while acting as a connective force between product design, brand, marketing, and the broader organization.

At the principal level, you don't just deliver great visual work — you help define what great looks like at Oura. You're a practitioner and a multiplier. You do the work, and in doing so, you show others how to do it better. You operate at the intersection of product design, brand, marketing, and e-commerce, bringing editorial sophistication while ensuring the work stays consistent, scalable, and distinctly "Oura."

• 15+ years of design experience, with at least 10 years operating as a high-influence individual contributor at a staff or principal level; setting direction and raising quality without relying on formal authority.
• A portfolio that demonstrates exceptional UI craft alongside systems thinking: cohesive experiences at scale, not just individual screens for world class companies.
• The ability to hold and defend a strong aesthetic point of view while remaining genuinely open to input and collaboration.
• Deep fluency with mobile design: interaction patterns, platform conventions, motion, and the nuanced decisions that make an app feel alive or flat.
• Strong curatorial instincts across imagery, motion, and visual storytelling, with an understanding of how these elements shape trust, emotion, and brand in a health and fitness context.
• Excellent communication skills: you can make the invisible visible, explaining why a decision is right, what's missing in a design, or where a system is breaking down.
• A pattern of proactive cross-functional collaboration: you build relationships and seek out connections rather than waiting for them to come to you.
• Familiarity with how AI and agentic tools are changing design practice, with curiosity and energy to explore what's next.

• Experience working on health, wellness, or other trust-sensitive products where emotional tone and credibility must be carefully calibrated.
• A history of improving the design culture of teams around you—not through formal management, but through example, generosity, and craft.
• Experience working with contractors: writing RFPs, vetting, hiring, and directing. 
• Experience navigating the intersection of product design and brand expression.
• A point of view on motion, microinteraction, and the role of delight in utility-forward products.
• Curiosity about the world and a passion for great design wherever you find it.