Director, Marketing Analytics & AI Transformation

Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead – our policyholders count on us to be there when it matters most. It’s a big ask, but it’s one that we have the power to deliver when we work together. We collaborate and innovate – pushing one another to transform not just Pacific Life, but the entire industry for the better. Why? Because it’s the right thing to do. Pacific Life is more than a job, it’s a career with purpose. It’s a career where you have the support, balance, and resources to make a positive impact on the future – including your own.

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  6+ years of specialized experience in marketing analytics, marketing technology, AI/ML, or related disciplines, including significant business knowledge within financial services.

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  Demonstrated experience leading cross-functional initiatives and influencing senior stakeholders.

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  Demonstrated understanding of enterprise marketing workflows and metrics (CRM/lifecycle, paid media, funnels, attribution, attrition, LTV, ROAS, retention, etc.), and the ability to decompose them into automatable agent tasks and analytics problems.

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  Strong stakeholder communication and a product mindset, with high comfort operating in ambiguity. Ability to explain what agents and analytics can and cannot do, design human-in-the-loop workflows and guardrails, and clearly articulate analytical assumptions, limitations, and implications.

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  Proven ability to quantify impact (e.g., time saved, uplift, incremental revenue) and link analytic outcomes and AI interventions to business value.

It is essential that the successful candidate demonstrate experience and proficiency in articulating business outcomes and benefits with senior leadership across a wide variety of technical domains (i.e., agent delivery, intermediate-to-advanced analytic frameworks, KPIs, scorecard development, etc.).

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The base pay range noted represents the company’s good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications and geographic location. Also, most employees are eligible for additional incentive pay.

Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.