Performance Marketing Manager

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MarketingPerformance Marketing ManagerPerformance Marketing SpecialistPerformance Marketer

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MarketingPerformance Marketing ManagerPerformance Marketing SpecialistPerformance Marketer

PadSplit is hiring a Performance Marketing Manager to lead and scale paid acquisition across both Member Growth (the people living in PadSplits) and Host Growth (the people who own the PadSplits). This role is critical to driving efficient, data-driven growth by owning both the strategy and execution of campaigns across multiple paid channels. You will be responsible for optimizing performance at scale, allocating budget effectively, and building a structured experimentation roadmap that continuously improves results. As a senior individual contributor, you’ll have a high degree of ownership over acquisition performance, expanding our reach, lowering acquisition costs, and unlocking new growth opportunities that directly support our mission to help solve the affordable housing crisis.

We’re looking for a strategic, highly analytical performance marketer who thrives in a results-driven environment and takes full ownership of outcomes. You’re someone who not only executes campaigns but also understands how to optimize the broader growth engine. You enjoy digging into data, identifying trends, and translating insights into scalable strategies. You are proactive, organized, and comfortable managing complex, multi-channel campaigns while partnering cross-functionally.

Campaign Strategy & Management: Own strategy and execution of paid search, paid social, display, retargeting, and partner listing campaigns across Member and Host growth funnels.

Performance Optimization: Continuously optimize campaigns to hit CPA, CAC, ROAS, and volume targets while balancing efficiency and scale.

Budget Allocation: Manage and allocate budgets across channels, campaigns, and audiences to maximize return and drive growth.

Creative & Landing Page Testing: Partner with design and marketing teams to test and iterate on ad copy, creatives, landing pages, and offers.

Vendor Coordination: Collaborate with external platforms, partners, and internal stakeholders to launch, scale, and refine campaigns.

Funnel Analysis: Analyze full-funnel performance to identify bottlenecks and opportunities for conversion improvement.

Experimentation Leadership: Design and lead A/B testing strategies across targeting, creative, bidding, and channel mix to drive continuous improvement.

Reporting & Insights: Build dashboards, monitor performance trends, and deliver clear, actionable insights and recommendations to stakeholders and leadership.

Performance Experience: 5–7+ years managing paid media campaigns with direct-response KPIs and a track record of scaling acquisition efficiently.

Channel Expertise: Deep hands-on experience with paid search and paid social platforms (Google, Meta, etc.); experience with additional channels is a plus.

Analytical Skills: Strong ability to interpret data, build reports or models, and translate insights into strategic decisions.

Testing Mindset: Proven experience designing and scaling structured experimentation programs.

Tool Proficiency: Familiarity with analytics and attribution platforms such as GA4, Rockerbox, or similar tools.

Attention to Detail: Highly organized with the ability to manage multiple campaigns and priorities simultaneously.

Ownership Mentality: Self-starter who takes initiative, owns outcomes, and drives projects end-to-end.

Communication Skills: Ability to clearly present insights, influence stakeholders, and collaborate cross-functionally.

Your application will be reviewed for possible next steps by a human being in the PeopleOps department.

If you meet eligibility requirements, the next step would be a video call with a member of the PeopleOps team for about thirty (30) minutes.

If warranted, the next step would be a video interview with our Director of Performance Marketing for forty-five (45) minutes.

If warranted, the final step would be a video panel interview with additional stakeholders for one-and-a-half (1.5) hours. For this interview, a candidate would participate in a campaign exercise to the panel for discussion.

If warranted, then we move to contract!