Senior AI Automation Engineer – Digital

Step into the world of Forever New, where fashion meets innovation. As one of Australia’s leading global fashion brands, we’ve grown from our Melbourne roots to over 450 stores worldwide with a thriving online presence. Our success is driven by our passionate community of creative thinkers, retail experts, and forward-looking innovators who bring our vision to life - to make it her moment.

At Forever New, we’re not just designing beautiful fashion; we’re building smart, data-driven solutions that power exceptional customer experiences and informed decision-making. Join us as we continue to evolve our BI, Data & Integrations team and shape the future of retail through insight, innovation, and technology.

The Senior AI Automation Engineer - Digital is responsible for designing and delivering AI-enabled capabilities for Digital and eCommerce teams to improve productivity, automate workflows, and accelerate delivery from idea to production. This role delivers practical, production-ready AI solutions aligned to Shopify as FN's central eCommerce platform.

In this role, you will support FN's early adoption of AI by introducing repeatable, supervised delivery patters and progressively embedding them into day-to-day engineering and operational practices. 

You will operate in an agent-led delivery model where AI agents are trusted to execute meaningful implementation work under human supervision, with emphasis on outcomes, quality controls and safe operationalisation rather than approval of every step. You will also contribute digital domain SME insight, reusable patterns, and delivery learnings into FN’s enterprise AI standards and guardrails through established architecture and governance forums.

GET EXCITED TO:

• Design and deliver end-to-end AI solutions that improve digital and eCommerce workflows and decision-making.
• Build and deploy AI-enabled assistants/agents and workflow automations for business and IT users.
• Translate business problems into implementable AI capabilities with measurable outcomes.
• Implement retrieval-based patterns (RAG) to ground AI outputs in trusted sources.
• Integrate AI solutions with enterprise systems and tools via approved integration patterns (including MCP where approved).
• Ensure solutions respect data access controls, security requirements, and operational constraints.
• Ensure AI solutions align to Shopify as the central eCommerce platform and support digital operating needs.
• Partner with digital and eCommerce stakeholders to prioritise and deliver high-value use cases.
• Avoid duplicating platform capabilities through AI solutions where Shopify or existing platforms provide the function.
• Ensure AI solutions are production-ready, supportable, and monitored appropriately.
• Monitor solution performance and continuously improve quality, reliability, adoption, and cost.
• Contribute to runbooks, support handover, and operational expectations where required.
• Contribute digital domain SME insight, reusable assets, and implementation feedback into enterprise AI standards and guardrails.
• Escalate material risks, gaps, or exceptions through agreed governance and architecture channels.
•  

• Experience delivering digital or eCommerce solutions in production environments.
• Experience building AI-enabled workflows, assistants/agents, or automation solutions beyond proof-of-concept.
• Strong understanding of API-based integration and enterprise digital ecosystems.
• Familiarity with retrieval-based AI patterns and tool integration concepts (RAG and similar).
• Strong stakeholder engagement skills across business and technical teams.

• Strong analytical and problem-solving skills
• Results-driven with excellent organisation and prioritisation abilities
• Calm, adaptable, and effective in fast-paced environments
• Proactive mindset with strong initiative and accountability
• Commercially astute with sound business judgement
• Collaborative communicator, able to engage technical and non-technical stakeholders
• Excellent written and verbal communication skills

Whether we’re innovating behind the scenes, collaborating across global teams, or styling our customers in store, these values guide everything we do:

• Think Customer
• Respect for All
• Keep it Simple
• Take Responsibility
• Act with Pace

Join Forever New and play a key role in shaping a modern, data-driven retail business.
Be part of a brand where fashion meets innovation and help us make it her moment.

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