Group Head of Events

Your Golf Travel is the worlds largest golf travel specialist providing golf breaks and holidays across more than 3,000 locations in 22 countries, including the UK, Ireland, Europe, and beyond. Since our launch in 2004, we have seen swift expansion and now boast a team of over 180 professionals based in our offices in London, Brighton, St Andrews, and Killarney. Throughout this journey, we have established incredible relationships with our suppliers and customers, created an extensive array of exceptional travel products and experiences, garnered numerous awards... and this is only the beginning! 

At Your Golf Travel, we are driven by our "Always Going The Extra Yard" values, a set of four core principles that define how we work and who we are. We put the Customer First, Always, using empathy and deep insight to consistently exceed expectations. We believe in the power of the collective to Own it, Together, combining personal accountability with high-pace collaboration to deliver results. Our team is encouraged to Think Smart, Act Bold, challenging convention with an ambitious, entrepreneurial spirit that knows no limits. Finally, we maintain The Expert Edge by constantly evolving, learning, and pushing boundaries to ensure we are always going that extra yard for our clients.

Do I need to be a golfer? … Not at all. We primarily operate as a travel company, with golf being just one aspect of our offerings. If you’re eager to learn, we’d be thrilled to equip you with all the knowledge you need about our product; however, we can’t promise you’ll become the next Tiger Woods. What we truly seek is a genuine passion for travel and an eagerness to learn.

Driven by a Customer First, Always mindset, this role takes full strategic and operational ownership of the events, tournaments, golf days, and race meetings across Your Golf Travel and its sister brands (Premier Golf, Walker Sports, Racing Breaks, and the Albatross Club). By combining customer empathy with sharp market insight, you will push boundaries to deliver unparalleled sporting experiences for clients, while expertly managing both external showcases - like ambassador and founders' days - and internal company conferences. Having The Expert Edge means you will constantly evolve our offerings, going the extra yard to maximize inventory, secure high-value tenders, and hit ambitious budgeted financial contributions.

An entrepreneurial spirit is essential as you Think Smart, Act Bold, challenging convention to design innovative sales and marketing strategies that drive commercial success. True to the principle of Own it, Together, you will take personal accountability for every project while collaborating seamlessly across our diverse portfolio of brands. Operating at pace with ambition without limits, you will unite teams and execute flawless events that elevate our brands and redefine excellence in sports hospitality.

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  To take ownership of all strategic, budgetary and operational commercial objectives on all Tournaments and Events including internal events.

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  Continually review our contractual commitments versus sales to ensure we are progressing on target

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  Review and develop all aspects of event delivery to ensure the maximum customer service and that the standards and operational procedures are maintained and enhanced in line with best practice

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  Take a leading role in onboarding and enhancing our Tournament Experiences and Events for both Your Golf Travel, Premier Golf and Racing Breaks.

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  Oversee the guest management programmes for tournaments such as The Masters, The Open, Solheim Cup, Ryder Cup, Grand National, Cheltenham, Ascot plus all other events attended by Your Golf Travel and Racing Breaks customers, including dinners, golf days and hosted events/tours. Deliver an enhanced differentiated guest experience as well as ensuring multi brand company exposure at all events

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  To regularly attend Events in the UK and Overseas, representing the Business to the highest level

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  Working closely with the CCO and finance on Tournament and event departmental budgets and reconciliation upon completion of events to finalise profitability

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  To train, review, appraise and motivate team members at all levels and encourage continual development across the events and partnerships department

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  Co-ordinating all marketing plans and activity with the wider marketing and sales teams relating to tournaments & events.

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  Supporting the wider business and other departments by delivering internal and external events management i.e. Town Hall Meetings & Staff wide events, Select events, Founders Series, Albatross club events.

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  Manage costs/spend in line with agreed budgets.

• Degree or professionally qualified

• Track record in events management and delivery, Sports preferred but not essential.

• Excellent G-Suite skills

• Excellent team working skills

• Excellent verbal and written communication skills

• Excellent organisational skills

• Flawless attention to detail, excellent written and verbal communication skills, IT and office skills along with a methodical approach

• Potential to bring an extensive industry relevant base of contacts

• The flexibility of regular travel, to attend and represent the Business at UK & Overseas Events

• Ability to train and develop existing team, recruit and train new members and attain best practice

• Strong negotiation skills, decisive and authoritative

• Excellent financial management knowledge including reconciliation, maximisation of profit margins and audit requirements

• Excellent prioritisation and time management skills coupled with ability to work under pressure and to tight deadlines