Brand and Content Lead

Parker’s mission is simple but ambitious: to increase the number of financially independent people. We believe the best way to achieve this is by giving independent business owners the financial tools they need to scale profitably.

Our core product combines a virtual corporate card with dynamic spending limits and profitability-focused software tooling—empowering eCommerce merchants to grow faster while staying in control of their margins.

We’ve raised over $180M in equity and debt from world-class investors, including Valar Ventures, Y Combinator, SVB, and notable founders such as Solomon Hykes (Docker), Paul Buchheit (Gmail), Paul Graham (Y Combinator), and Robert Leshner (Compound). We’re a Series B fintech scaling rapidly, with strong product-market fit and accelerating demand.

As Brand & Content Lead, you'll build Parker's voice from the ground up. Digital-first online brands spend before they earn — on ads, inventory, and vendors — and most financial tools weren't built for that reality. Parker was. We're the only finance platform giving brands true rolling 60-day terms on every transaction, plus bill pay, treasury, and real-time profitability in one place. Now we need someone to tell that story — across every channel, in every format, to every founder and finance leader who needs to hear it.

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  Own Parker's content strategy end to end — blog, newsletter, social, and video — building the system that turns our product advantages into a brand people actively seek out

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  Build the editorial operation from scratch — the calendar, workflows, standards, and tooling that lets great content ship consistently

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  Develop and execute a video content strategy across YouTube, TikTok, and LinkedIn — from concept through production

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  Own content distribution — ensuring every piece of content reaches the right audience through the right channels, including seeding and building presence in existing communities on Reddit, Slack, Discord, and Facebook where founders and operators already congregate

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  Build and launch Parker-owned community spaces — a subreddit, Slack group, or equivalent — that give our customers and prospects a home to connect, share, and engage with the brand

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  Source and produce customer stories, case studies, and spotlights that show real outcomes — cash saved, inventory financed, brands scaled — and turn them into proof points that move deals forward

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  Own PR from scratch — secure media placements, podcast appearances, speaking opportunities, and press coverage that build Parker's credibility with our target audience

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  Build relationships with journalists, podcast hosts, and industry voices covering eCommerce, DTC, and fintech

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  Track content performance, PR impact, and community growth against metrics that tie directly to brand awareness, inbound interest, and pipeline contribution

• A distinct Parker voice that founders and finance leaders recognize, trust, and come back to

• High-quality content and video shipping consistently at pace

• A thriving owned community and an active presence in the spaces where our customers already spend time

• PR placements that put Parker in front of the right audiences at the right moments

• Customer stories that sales actually uses because they're specific, credible, and move deals forward

• Measurable growth in organic reach, inbound interest, and content-attributed pipeline

• Experience in fintech, B2B SaaS, or digital-first / eCommerce brands

• Existing relationships with journalists, podcasters, or creators covering eCommerce, DTC, or fintech

• Hands-on video production or creative direction experience

• Experience building or moderating online communities on Reddit, Slack, Discord, or similar platforms

• Familiarity with the financial challenges facing online brands — cash flow, working capital, margins