Senior Director, Demand Generation & ABM

Account strategy and lead scoring. Own the ideal customer profile and target account universe, and sharpen the lead scoring model beneath Pattern's existing tiered account lists against real conversion and close behavior.

Full funnel orchestration. Run signal based programs across every stage of the demand funnel, target account identification, top of funnel awareness, mid funnel engagement, bottom of funnel conversion, and post sale expansion, coordinating paid, outbound, content, and events into one motion rather than disconnected touches.

Lifecycle marketing. Build and continually refresh an always on nurture motion across every channel, including email, so prospects and customers keep moving between active campaigns.

Sales alignment and enablement. Own the operating cadence with the sales team: shared account lists, handoff SLAs, and joint ownership of go to market strategy. Partner with sales to plan and deliver content matched to every stage of the sales cycle, from early education through late stage proof points, so reps always have the right asset to move a deal forward.

Attribution and budget partnership. Maintain a defensible, auditable view of what spend produces (anchored in Salesforce and Marketo), quantify the bookings marketing sources and influences, and partner directly with the CMO on building, defending, and reallocating the department budget.

Team leadership. Manage a paid media manager, a team of demand and integrated marketing managers, and a lifecycle marketing manager, all against an efficiency target rather than a flat activity budget. You'll also be asked to build out an autonomous AI layer across the function.

Martech and AI partnership. Partner with Marketing Technology leadership on the tools and AI systems the team runs on, setting the standard for how the team uses AI without compromising brand judgment or data integrity.

Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

Initial phone interview with Pattern’s talent acquisition team

Video interview with a hiring manager

Onsite interview with a panel of department leaders

Professional reference checks

Executive review

Offer

Discuss professional accomplishments with specific data to quantify examples

Provide insights on how you can add value and be the best addition to the team

Focus on mentioning how you would be partner obsessed at Pattern

Share experience on any side projects related to data and analytics