Head of Demand Generation

Build and execute a multi-channel demand generation strategy across paid search, paid social, programmatic, retail media, and emerging AI-driven acquisition channels

Own the demand gen budget, allocating spend across channels based on performance data and reallocating in real time to maximize pipeline and revenue

Partner with the Head of Product Marketing to align campaign messaging, positioning, and launch timing with the broader go-to-market strategy

Evaluate and implement AI tools for campaign optimization, audience targeting, creative testing, and personalization at scale

Partner with the Director of Marketing Technology and Development to build automated lead scoring, nurture, and attribution workflows across the MarTech stack

Analyze full-funnel performance data — CAC, ROAS, MQL-to-SQL conversion, pipeline velocity — to double down on what’s working and cut what isn’t

Lead, coach, and grow a team of demand gen specialists and channel managers

Pipeline and revenue targets are consistently hit or exceeded, with CAC and ROAS improving quarter over quarter

New channels, tools, and AI applications are tested methodically, with clear before/after data backing every scaling decision

Campaign performance is communicated proactively and clearly to the CMO and cross-functional partners, with no surprises at quarter’s end

The demand gen team operates with increasing autonomy and ownership as processes and playbooks mature

First 30 days: Learn Pattern’s brand portfolio, current demand gen stack, channel mix, and reporting cadence. Meet with the CMO, Head of Product Marketing, Director of Marketing Technology and Development, Creative Director, and Director of Event Marketing to understand priorities and dependencies. Audit current paid channel performance and identify quick wins.

First 60 days: Launch the first round of campaign optimizations and at least one AI-powered pilot (e.g., AI-assisted creative testing or audience modeling). Present a channel investment plan to the CMO with reallocation recommendations backed by data.

First 90 days: Own a documented demand gen strategy and budget plan for the next two quarters. Deliver a measurable improvement in at least one core metric (CAC, ROAS, or pipeline volume). Begin building out the team structure needed to scale.

You will work with the Head of Product Marketing, Director of Marketing Technology and Development, Creative Director, and Director of Event Marketing, and be supervised by the Chief Marketing Officer. You will also be mentored by the Chief Marketing Officer and meet with them on a regular basis to discuss your performance. This team is data driven and results oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members.

Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

Initial phone interview with Pattern’s talent acquisition team

Video interview with a hiring manager

Onsite interview with a panel of department leaders

Professional reference checks

Executive review

Offer

Discuss professional accomplishments with specific data to quantify examples

Provide insights on how you can add value and be the best addition to the team

Focus on mentioning how you would be partner obsessed at Pattern

Share experience on any side projects related to data and analytics