Graphic Designer

Paul Mitchell Advanced Education (PMAE) is the franchisor of a network of 90+ independently owned and operated franchise cosmetology and/or barbering schools operating under the Paul Mitchell School brand. At PMAE, we believe that education is an adventure and the learning experience needs to be fun and well rounded. Our franchisees operate cosmetology, esthetics, and barbering schools where they highlight important theory, practical, and business skills and emphasize social and community responsibility.

The Graphic Designer, reporting to the National Marketing Director, is a crucial member of our marketing team, driving branding and visual communication for a national beauty and barbering school franchise. This role involves planning, executing, and creating diverse assets such as social media graphics, print and digital assets, emails, animations, web and landing page design, blog graphics, digital photo and video editing, PPC ads, and other promotional and campaign graphics as needed. The ideal candidate is a creative and strategic thinker with strong visual communication skills, capable of working independently and collaboratively in a fast-paced environment. They must balance creativity with process, effectively advocate for their ideas, and possess a collaborative, can-do attitude.

• →Design a variety of creative assets, including social media graphics, monthly social media decks, enrollment marketing materials, national campaign materials, website graphics, wireframes, and more, to support brand goals.
• →Collaborate with both internal teams and external partners to brainstorm, strategize, and develop innovative campaign concepts.
• →Manage the organization and uploading of all campaign assets, ensuring smooth file management, version control, and coordinate with print vendors and partners.
• →Work closely with internal departments to support their special projects with engaging and effective designs.
• →Develop design ideas and layouts that adhere to layout principles and artistic design concepts.
• →Work with team leads to gain approval on concepts and final designs, ensuring alignment with the overall vision.
• →Complete all design projects within established deadlines, ensuring high-quality and timely delivery.
• →Utilize design software effectively to execute campaigns and creative projects.
• →Stay informed on market trends, vendors, and other relevant areas to ensure fresh and up-to-date design strategies.
• →Contribute to additional tasks or special assignments as needed, supporting the overall success of the team.

• Strong portfolio showcasing your graphic design skills, creativity, and attention to detail.
• 3-5 years of design experience, preferably within a franchise or multi-location brand environment.
• Bachelor's degree in graphic design or a related field, or an equivalent combination of education and experience.
• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Canva.
• Video and motion graphics experience, including short-form vertical video, using Premiere Pro, After Effects, or similar tools.
• Professional experience with generative AI design tools and an understanding of AI licensing and copyright issues.
• Experience with Figma, digital asset management systems, and franchise template or brand kit systems.
• Excellent verbal and written communication skills, with the ability to clearly articulate design concepts and solutions.
• Proficient in Google Workspace and/or Microsoft Office Suite.
• Strong knowledge of design fundamentals, including typography, layout, color theory, and photography.
• Ability to manage multiple projects simultaneously and meet deadlines with a high level of organization.
• A collaborative mindset, open to receiving and implementing constructive feedback.
• Comfortable with face-to-face, phone, and virtual communication platforms such as Zoom and Teams.
• Positive attitude and the ability to work both independently and within a team.