Content & Growth Marketing Strategist

About the Role We are seeking a results-driven Marketing Strategist with a strong focus on lead generation for an HR consultancy. The ideal candidate should have a strong background in experience developing and executing digital marketing campaigns that attract and convert potential clients. This is a part-time/contract role with flexible working hours. Key Responsibilities: Develop and execute lead generation strategies through digital marketing campaigns. Optimize and manage paid advertising (Google Ads, LinkedIn Ads, Facebook/Instagram Ads, etc.) to drive qualified leads. Implement and monitor SEO and content marketing strategies to enhance online visibility. Oversee and manage social media accounts, ensuring consistent engagement and growth. Create compelling email marketing campaigns for both potential clients and job seekers. Utilize data analytics tools (Google Analytics, HubSpot, etc.) to track, measure, and optimize campaign performance. Develop landing pages, lead magnets, and marketing funnels to enhance conversion rates. Collaborate with the sales and recruitment teams to align marketing strategies with business objectives. Stay up-to-date with digital marketing trends and best practices to ensure continuous innovation. Core Deliverables 1. Lead Generation & Revenue Growth Generate 500+ high-quality inbounds leads per month for HR services. Support the sales team in closing 10+ contracts per month through digital channels. Contribute to company annual revenue target by executing targeted digital campaigns. Run conversion-optimized paid ads on LinkedIn, Google, and Meta. Develop an automated lead muturing system to increasing conversion rates. 2. Brand Authority & Thought Leadership Position People & Partners as the #1 HR consulting firm in Ghana & internationally. Create & distribute 10+ case studies, success stories, and client testimonials annually. Secure 5+ PR features/interviews in top HR, business, and industry publications. Establish People & Partners’ executives as LinkedIn thought leaders with viral content. Grow LinkedIn page to 50K+ engaged followers by December 2025. 3. Content Strategy & Digital PR Develop a high-impact content calendar for blogs, LinkedIn, email, and social media. Publish 4+ high-value blog posts per month on HR trends, case studies & expertise. Create engaging video content (success stories, interviews, HR insights). Manage weekly LinkedIn newsletters & HR industry insights. Optimize SEO & drive organic traffic through strategic content & backlinking. 4. Paid Advertising & Performance Marketing Launch & manage data-driven ad campaigns on Google Ads, LinkedIn, & Meta. Optimize cost-per-lead (CPL) & customer acquisition cost (CAC) to maximize ROI. Run A/B testing & conversion rate optimization (CRO) for lead pages. Track & analyze campaign performance to refine marketing strategy. Increase email list by 10K+ new, high-quality subscribers through targeted campaigns. 5. Partnerships & Community Growth Establish 5+ strategic partnerships with HR, business, and media influencers. Launch the Apricot Program to strengthen relationships with key partners. Grow engagement in a new HR-focused community/forum for thought leadership. Drive email marketing & automation for client retention and referral growth. Requirements Proven experience as a Digital Marketing Manager/Strategist in a B2B setting, preferably in Recruitment or HR Services. Strong knowledge of SEO, PPC, social media marketing, email marketing, and content marketing. Experience with CRM and marketing automation tools (HubSpot, Zoho, etc.). Ability to create and implement effective lead generation strategies. Excellent analytical skills and experience using Google Analytics or similar tools. Familiarity with LinkedIn outreach and automation tools. Certification in Google Ads, HubSpot, or Digital Marketing is a plus. Knowledge of B2B marketing and employer branding. Strong written and verbal communication skills. Ability to work independently with minimal supervision. Creative mindset with a data-driven approach to marketing.