Lead Gen and Appointment Setter

We are seeking a proactive, caring, and results-oriented Lead Generation & Social Media Coordinator to support client acquisition and online engagement.

The role will manage inbound and outbound leads, convert qualified enquiries into appointments, maintain accurate information in the CRM/practice-management system, and coordinate social media activity. This includes scheduling approved posts, monitoring messages and comments, engaging prospective clients, and reporting on lead and content performance.

• Respond to inbound enquiries from phone, email, website forms, social media, and other channels.
• Contact new leads within the agreed response time, ideally within 1–5 minutes during operating hours.
• Make outbound calls to follow up enquiries, re-engage prospective clients, and generate appointments.
• Qualify prospective clients by asking appropriate questions and understanding their needs.
• Explain services and the appointment process clearly without providing clinical advice.
• Book, confirm, reschedule, and cancel appointments as required.
• Maintain complete lead records, call notes, statuses, and follow-up activities in the CRM/practice-management system.
• Coordinate with the administration team regarding appointment availability and client requirements.
• Monitor open leads and ensure each lead has a documented next step.
• Complete scheduled outbound calling activities at least three times per week.

• Maintain the social media content calendar.
• Schedule approved posts across relevant platforms.
• Write or refine basic captions based on approved messaging and brand guidelines.
• Monitor comments, direct messages, and social media enquiries.
• Respond to general enquiries or transfer clinical and sensitive questions to the appropriate team member.
• Engage appropriately with followers, community organisations, referral partners, and prospective clients.
• Support simple lead-generation campaigns, educational content, service promotions, and appointment reminders.
• Track which social media enquiries convert into appointments.
• Prepare basic reports covering reach, engagement, enquiries, leads, and bookings.
• Recommend practical ways to improve content performance and lead conversion.
• Ensure posts and responses protect client privacy and comply with healthcare advertising requirements.

• At least 2–3 years of experience in lead generation, appointment setting, social media coordination, digital marketing, customer service, or a related role.
• Experience handling both inbound enquiries and outbound follow-up calls.
• Demonstrated ability to convert warm leads into booked appointments.
• Experience managing business social media accounts.
• Familiarity with Meta Business Suite, Canva, Buffer, Hootsuite, Later, or similar tools.
• Experience using a CRM or practice-management system.
• Strong written and spoken English.
• Basic copywriting and content-planning ability.
• Accurate data entry and reporting skills.
• Australian or healthcare account experience is preferred but not essential.
• Experience with the specific CRM/practice-management system is advantageous but should not be mandatory.

• Caring and empathetic communication
• Confident but non-aggressive sales approach
• Strong organisation and follow-through
• Creativity balanced with attention to detail
• Efficient and responsive
• Comfortable speaking on the phone
• Able to interpret basic marketing data
• Open to feedback and continuous learning
• Proactive in improving processes
• Careful with confidential health information