Senior Designer, Social & Digital

IPSY is seeking a Senior Designer, Social & Digital with a social-first, digital-native mindset to join our Creative team. This role lives primarily in always-on paid growth and organic social, where you’ll design, animate and help conceptualize content built to perform on-platform, not just look good in a deck. You'll partner closely with the Art Director, channel/discipline leads and production designers on strategic ideation and campaign concepts, while helping drive the always-on content engine. This is a role for someone who thinks in feeds, short-form hooks and platform behavior, not someone coming from a print or brand-systems background.

The Senior Designer reports to the Senior Manager, Art Director. The ideal candidate will be based in Los Angeles, California and able to come on-site to the Santa Monica office one day per week.

• Design and animate paid media assets across paid social, display, and other growth channels
• Translate brand campaigns into performance-driven creative, balancing brand integrity with conversion goals
• Build and iterate on creative based on performance data, competitive insights, testing results, and platform best practices

• Design daily and weekly organic social content for owned channels
• Adapt brand campaigns and themes into scroll-stopping, platform-native content
• Maintain visual consistency with brand guidelines without making content feel like a repurposed brand asset
• Partner with the Art Director and channel leads on strategic ideation for monthly themes, content concepts and style guides, bringing a point of view on trends and platform behavior

• Support the Art Director on experiential and events creative, from concept through on-site execution
• Assist with Art Direction and production of monthly photoshoots
• Occasional support on decks or event collateral, as needed
  
  

• 5+ years of graphic design experience with a social/paid media focus, ideally in-house or agency
• BA/AA in graphic design or similar field
• Digital-first, platform-native mindset; you think about how content performs in-feeds, not just how it looks as a static asset
• Strong motion design skills (After Effects or similar) for paid and social content
• Portfolio demonstrating both organic social design and paid/performance creative
• Comfortable partnering on ideation and concept development, not just execution
• Strong eye for brand consistency without sacrificing platform-native content style or campaign KPIs
• Ability to manage multiple concurrent projects and shifting priorities
• Familiarity with Figma and Adobe design suite
• Experience working in a fast-paced design and creative production environment
• Experience working directly with non-creative stakeholders
• Comfortable giving instructions and guiding production designers

• Experience or aspiration toward an Art Director path for social and paid media
• AI fluency for content creation and conceptual ideation (generative tools for concepting, asset production, or workflow acceleration)