Director, Creative Excellence

The Director, Creative Excellence sets the direction, standards and practices that help Philips Personal Health deliver more distinctive, consumer-relevant and commercially effective creative at scale.

Business Units retain ownership of the creative idea, brand strategy and brief. Regions and markets lead local activation and in-market delivery. This role sits within CXE and plays a pivotal role across Business Units and Regions, connecting and strengthening both by building the standards, insight, governance and technology needed to develop stronger work and activate it more effectively.

Working closely with Business Units, Regions and the wider CXE, the Director creates the conditions for Creative Excellence to become a consistent organisational strength.

• A proven track record of creating or leading breakthrough creative work that builds brands and delivers commercial impact.

• Significant experience in senior creative, brand, integrated communications or marketing leadership roles within a complex, international organisation.

• The ability to set a clear creative ambition and translate it into practical standards, consistent ways of working and better work across multiple teams and markets.

• Strong stakeholder-management and influencing skills, with the credibility to bring together senior leaders, specialist partners and agencies around a shared agenda.

• Experience using creative, consumer, media and commercial performance insight to improve marketing decisions.

• A practical understanding of modern creative development, production, adaptation and the potential of AI to improve quality, speed and scale.

• Strong commercial judgement, excellent communication skills and a collaborative, action-oriented leadership style.