Sr. Manager, PR & AI Discovery

Netherlands·Amsterdamsenior

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Quick Summary

Requirements Summary

8+ years in PR, media relations, integrated communications, digital PR, influencer marketing, SEO/GEO strategy and AI search visibility, or closely related fields.

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Sr. Manager, PR & AI Discovery

Consumer discovery is shifting rapidly from traditional search engines and media outlets toward social channels and AI-driven answer engines. This role bridges traditional PR, influencer marketing, and Generative Engine Optimization (GEO) to ensure Philips products are trusted, highly visible, and accurately represented across traditional media, social platforms, and AI-powered search engines (LLMs).

Positioned as a key capability evolution within Philips Personal Health across Western Europe, this position leads the transition into Generative Engine Optimization (GEO) - shaping machine-readable, authoritative content via earned channels so that AI platforms continuously discover, interpret, and cite Philips categories and products.

As this is an emerging space, we do not expect you to have mastered every aspect of AI discovery on day one. We are looking for a progressive, ambitious communicator with strong earned media foundations across consumer-first platforms who is eager to step into the unknown, build cross-functional momentum, manage agency partners, and pioneer the playbook for the region.

Requirements

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What We Offer

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Doing meaningful work should come with fair, transparent rewards. The base salary range for this role is €78.187 - €130.312.

We determine pay within the range using objective factors, like the skills the role requires, your relevant experience and the responsibility you'll have in this role, alongside internal equity and local market considerations. This role is eligible for 3% on-target Short Term Incentive with your rewards linked to both individual performance and company results. We’ll share the full approach with you during the interview process, so you can make a clear, informed decision.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips
Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care.