Creative Strategist

Phoebe is modernizing America's home healthcare infrastructure. This is the coordination layer for one of the largest labor markets in the country.

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  Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube

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  Generate high volumes of creative - ads, UGC-style content, clips, hooks - and test relentlessly

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  Build and manage a pipeline of creators, clippers, and freelancers

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  Study what's working in DTC, creator economy, and direct response - then apply it to healthcare

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  Launch and scale campaigns targeting nurses and caregivers for our talent agent product

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  Track performance obsessively and iterate fast based on what converts

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  Stay ahead of platform changes, trends, and formats before they're obvious

• You've run paid social or organic growth and have results to show

• You understand direct response creative - hooks, retention, CTAs, thumb-stopping visuals

• You're chronically online and can spot trends before they peak

• You've worked with creators or built content engines (UGC, clipping, repurposing)

• You know tools like Whop, Foreplay, Motion, or similar

• You move fast and can produce volume without sacrificing quality

• You're scrappy - you can shoot, edit, write copy, and run ads yourself if needed

• You have taste and strong opinions about what makes creative work