Acquisition Marketing Associate-UK

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

• Assist in the creation, execution, and optimisation of paid social media campaigns across Facebook, Instagram and TikTok
• Monitor campaign performance, providing insights and recommendations for optimisations based on key metrics
• Work closely with creative teams to develop assets which align with campaign objectives and target audiences
• Continuously test and iterate on creatives, audience targeting, and bidding strategies to improve performance
• Help ensure media is executed within budget while optimising for maximum performance
• Stay informed on the latest trends, best practices, and platform updates related to paid social
• Execute testing roadmap, including tracking learnings and proposing new tests

• Bachelor's degree in Marketing, Advertising, Business, or a related field
• 1-2 years hands-on paid social marketing experience (Facebook, Instagram, TikTok)
• Solid understanding of social media platforms, campaign objectives, and optimisation techniques
• Results-oriented, with a track record of exceeding acquisition targets
• Strong understanding of paid performance drivers and paid user funnels
• Experience with managing multiple campaigns and projects simultaneously
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Exceptional stakeholder management, communication and organisational skills
• Adaptable mindset with the ability to think creatively about problems
• Agency experience is a bonus

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.