Senior Strategic Marketing Analyst

This position provides analytical and strategic support to the IA Channel Marketing Department, combining hands-on marketing analytics with the rigor of a Product Management approach to problem solving. The Strategic Marketing Analyst designs, develops, and maintains reports, independently analyzes complex business issues, and delivers actionable, data-driven recommendations that improve agency performance, product competitiveness, and overall business.

Key Responsibilities:

Marketing Agency Distribution & Field Operations Support:

• Assist in overall KPI management oversight, applying strong project management discipline to keep initiatives on track.
• Independently analyze quoting and selling trends within and between agents, developing hypotheses and applying structured problem-solving to identify issues and opportunities.
• Consistently analyze the changing competitive landscape regarding agency compensation (including base commission, profit share, and new business incentives), linking multiple data sources to draw sound conclusions and articulate findings.
• Recommend and implement changes to agent incentive and business plans, taking ownership of complex, ambiguous business issues and making sound decisions even with limited or incomplete data.
• Utilize AI, design tools, and analyses to understand specific state and individual agent issues; troubleshoot inconsistencies and present recommendations for improvement to upper management.
• Serve as a liaison between Analytics and Field Marketing to address trends, recommendations review documentation and coordinating activities for both the Field Marketing Team and Analytics.

Comparative Rater Strategy:

• Study comparative rater vendor options, including agent usage, and apply quantitative analysis to recommend optimal company questions, mappings, and defaults.
• Analyze vendor flow changes and constructively challenge current processes to recommend Plymouth Rock's response and obtain the best outcome.
• Develop and conduct testing, using a rigorous, hypothesis-driven approach to determine the most effective quote flow.
• Recommend implementation strategy for new Plymouth Rock rating/coverage changes, managing projects of high complexity across available tools and data systems.
• Analyze new vendors and opportunities, independently seeking out new ideas and approaches to strategic business issues.
• Monitor impacts of change management versus expectations, troubleshooting inconsistencies within data/reports and presenting findings to upper management.
• Work with Product and other stakeholders to ensure product enhancements are implemented in the best way to present competitive positions

Education, Requirements & Skills:

• BA/BS degree in a technical discipline.
• Insurance experience in product management.
• Excellent project management and problem-solving skills, with confidence to take ownership of challenging business issues and make decisions with limited or incomplete data.
• Strong quantitative and analytical ability — skilled in linking multiple data sources, organizing data into a logical format, identifying results outside the norm, and drawing and articulating sound conclusions.
• Extensive SQL query experience; Microsoft Excel skill is a must. SAS (or related software) and regression analysis experience a plus.
• Ability to work with counterparts across the organization at varying levels of technical expertise, including Marketing, Product, and IT personnel.
• Ability to communicate effectively and directly with both technical and non-technical business partners, and to influence their views through the use of data.
• Ability to work independently and efficiently across a high volume of tasks, seeing issues through to resolution.

Salary Range:

The pay range for this position is $90,000 to $137,000 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.​