Growth Marketer, Silvie

Toronto or Waterloo, hybrid | Full-time | Reports to the CEO

Turn attention into customers. You own how people find Silvie, what they see when they get there, and why they buy.

Silvie is the first consumer product from Pontosense, whose sensing technology is deployed in 24 countries. A small sensor on the wall detects falls and tracks sleep, health and wellness, with no cameras, wearables or pendants. There is nothing to charge and nothing to remember. Families get peace of mind. Older adults keep their independence and their dignity. We are the Oura for seniors and health, and the category is ours to define.

We have secured the largest deal in the history of a major TV show, airing in January 2027. Our commercial launch is timed to it, putting Silvie in front of millions of people at once. Millions of people will search for us in the same week. What they find, and what happens next, is your job.

You own growth for Silvie. Search, answer engines, the website, conversion, publications and the channels that bring people to us and turn them into customers. You decide what we test, you read the numbers, and you act on them. You report to the CEO and work closely with our Head of Brand Marketing, so what the brand promises and what the funnel delivers are the same thing.

• Search and answer engines: SEO and AEO, so Silvie is the answer when someone asks how to keep a parent safe at home
• The website: what people see, what they understand, and whether they buy
• Conversion: the funnel from first visit to first sensor in a home, measured and improving every week
• Publications and PR: the placements and stories that bring the right people to us
• Experiments: what we test, what we learn, and what we scale
• The numbers: traffic, conversion, cost per customer, and what to do about each

• Silvie ranks and gets cited for the questions our buyers actually ask
• The January launch traffic converts, and we know exactly how well
• Cost per customer is known, tracked and coming down
• A steady stream of coverage in the places our buyers read
• A testing rhythm the whole company can see

• Build it right, then make it better. People's safety rides on what we ship, so we test hard and never settle for good enough.
• Say it as it is. Kind and direct, at every level, including the CEO.
• Real impact. There is more room to make a difference here than at a company ten times our size.
• Do what you said. Trust is built on follow-through, and we return it with real ownership.
• Hard, and worth it. What we build keeps someone's parent safe at home. Rest well, it's part of the job.

• You have grown something from the numbers up, and you can show the numbers
• You are as comfortable in analytics as you are in a headline
• You would rather run the test than debate it
• You want to build the growth engine, not maintain one

• You want a playbook. You'll be writing ours
• You need a big team around you to get things done
• You want to report on growth rather than drive it

• A sensor for your parents, on us
• Direct access to the leadership team. No layers.
• Fair pay, with the opportunity for equity
• Impact decides your pay and your path, not tenure
• Hybrid in Toronto or Waterloo, or remote if that is where you do your best work
• Health, dental and vision benefits

• $90,000 to $130,000 CAD base salary
• This is a new role, created to grow the team, not a backfill
• How we hire: typically an initial interview, a short case, and a final interview in person with our CEO and members of the team. We may adjust this depending on the role
• We leverage AI tools in our hiring process, but prioritize human input and manual review

At Pontosense, we are committed to creating a workplace that is inclusive and accessible to all. We value diversity and believe that everyone deserves an equal opportunity to succeed.

If you have a disability or special need that requires accommodation during the hiring process, please let us know. We will work with you to make the necessary accommodations to ensure a fair and positive experience for all applicants.

We strive to provide accessible communication and technology for our employees and customers and always look for ways to improve. If you have any feedback or suggestions on how we can improve accessibility in our workplace, please don't hesitate to contact us.

We are proud to be an equal opportunity employer and welcome candidates from all backgrounds to apply for open positions at our company.