~27d ago

Head of Marketing

MarketingMarketing Director

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Quick Summary

Overview

About Portside Portside is a leading provider of cloud-based software solutions for the global aviation industry. Our platform powers critical operations across business aviation, regional airlines,

Technical Tools

MarketingMarketing Director

Responsibilities

~2 min read

→Serve as Portside's senior-most marketing leader, setting overall marketing strategy and priorities in partnership with the CEO (transitioning to the CRO) and executive team.
→Assess the current state of marketing and build a function from a three-person base, closing gaps in strategy, structure, and execution.
→Hire and build out the marketing team — additional demand generation, content/brand, and marketing operations roles — prioritized against pipeline impact and budget.
→Introduce the systems, reporting, and rigor of a mature marketing organization, including clear goal-setting, attribution, and performance tracking.
→Build and execute multi-channel demand generation programs to drive qualified pipeline.
→Own Portside's brand positioning, voice, and visual identity across all channels.
→Manage the corporate website, ensuring messaging is current, compelling, and conversion-focused.
→Lead PR, analyst relations, and industry event strategy, including conference presence and sponsorships.
→Own marketing-sourced and marketing-influenced pipeline targets and report on performance to the executive team.
→Partner with Sales leadership to align marketing programs with revenue goals and target account strategies.
→Directly manage the BDR function responsible for outbound prospecting, inbound follow-up, and lead qualification, including building playbooks and conversion metrics.
→Partner with product marketing to ensure product positioning and messaging are clear, differentiated, and consistently applied across the company.
→Oversee the creation of sales enablement content, case studies, and campaign assets.
→Bring AI into how marketing operates — evaluate and adopt AI-powered tools across content, campaign, and marketing ops workflows to improve team efficiency, and help shape how Portside talks about AI as part of its product story.

Requirements

~1 min read

8–10+ years of progressive marketing experience in B2B SaaS, including experience owning marketing broadly — brand, demand generation, and sales development — rather than a single specialty.
Prior experience building or substantially scaling a marketing function at a small or early-stage company, with limited team and resources, and full autonomy over direction and priorities.
Direct experience managing a BDR, SDR, or ISR team, including building playbooks and driving pipeline metrics.
Comfortable moving fluidly between strategic planning and hands-on execution — writing copy, building a campaign, briefing a designer, running a webinar.
Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, Pardot).
Excellent written and verbal communication skills, with the ability to represent marketing to the executive team and board.
Bachelor's degree or equivalent work experience.
Prior experience in aviation, aerospace, or a related industry (business aviation, airlines, or aircraft leasing & finance) is a plus, though not required for the right generalist operator.