Product Manager - Lifecycle

Own the end-to-end strategy and roadmap for Poshmark's lifecycle channels including email, push notifications, promotional placements, and CRM surfaces across buyer, seller, and merchandising audiences

Translate martech platform capabilities into channel-level features and experiments

Define and optimize the message surfaces across Poshmark's properties, ensuring channel experiences are coherent, personalized, and conversion-driven

Work with data and analytics to build segmentation strategies, measure channel performance, and identify growth opportunities across the funnel

Define and maintain channel health metrics, establishing baselines and owning improvement against them

Own the product layer for promotional campaigns including discount mechanics, offer construction, audience targeting, and measurement

Partner with merchandising and the seller team to design CRM-driven promotional programs that serve both sides of the marketplace

4+ years in a product management or growth role

Hands-on experience with a customer engagement platform (MoEngage, Braze, Iterable, Salesforce Marketing Cloud, or similar) at a product or implementation level, not just a user level

Experience integrating a composable CDP (Hightouch, Segment, or similar) with a downstream engagement platform

Background in email deliverability: domain reputation, list hygiene, ISP relationships, and inbox placement

Prior work on AI-driven personalization systems, recommendation-based messaging, or predictive audience models

Track record of running structured experiments across owned channels with proper methodology: experiment sizing, holdout groups, attribution, and incremental lift measurement

Understanding of the difference between correlation and causation in lifecycle data, and how to design tests that actually answer the question you are asking