CPG Marketing Account Director

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

You'll own a portfolio of 4-6 CPG accounts, primarily beauty, personal care, wellness, or food and beverage brands. This role centers on a comprehensive diagnosis of core business constraints impacting client growth, leveraging a deep understanding of the competitive landscape to identify and formulate strategic solutions. This includes pinpointing challenges across all points of sale - DTC/ecommerce acquisition, retail execution, Amazon market share erosion, or upstream strategic barriers like brand positioning - and developing a unified, data-backed strategy to overcome them. 

CPG accounts tend to have opinions about their channels that predate the data. Part of this job is having the product, competitive, and retail fluency to challenge those assumptions with credibility.

• →Employ AI technologies to enhance and optimize business processes
• →Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• →Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular attention to how the client's retail and DTC performance interact
• →Own the senior client relationship
• →QBRs should drive decisions, not report history
• →Consult on channel mix across DTC, Amazon, and retail — understand how they cannibalize or reinforce each other and make a recommendation
• →Coordinate paid, SEO, content, influencer, and creative teams around a single account strategy
• →Manage retention and expansion; lead renewals; grow MRR in your portfolio
• →Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
• →Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs
• →Manage and develop 1–2 direct reports — run regular 1:1s, build development plans, and own their performance reviews
• →Coach analysts and specialists; give specific, timely feedback

• 6+ years in CPG marketing, ideally with both DTC and retail brand experience
• Understands how Amazon fits into a CPG growth strategy — share of search, ASIN architecture, buy box, sponsored vs. organic balance
• Familiar with the retailer relationship layer: how Target, Ulta, Sephora, Whole Foods, or similar partners shape media investment decisions
• Has an opinion on CPG measurement — MMM, incrementality testing, in-store vs. digital attribution
• Fluent in upper-funnel channel strategy — content, SEO, YouTube, programmatic
• Comfortable with creative-heavy accounts where briefs, asset velocity, and influencer strategy are as important as media optimization
• Track record of retaining and growing accounts
• Has managed senior clients who have strong brand opinions and needs to be met with confidence

• Expansion to Churn Ratio (ETCR)
• Net MRR across portfolio
• Client NPS (8+ avg)
• Monthly Service Expansion pipeline generation
• Power Circuit Certification (annual)

• Team Coaching and Development
• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth