Strategic Alliances Manager

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. 

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

The Strategic Alliances Manager will inherit a portfolio of some of the world’s largest AdTech, MarTech and Programmatic companies. In this role, the key objective is to understand the win, win, win across platform, agency and client priorities. This includes the full commercial lifecycle from ideation to commercialization to co-marketing. This person will serve as the bridge between partners and Power Digital's internal product, sales, CX, and marketing teams. This role reports directly to the VP of Strategic Alliances and Partnerships.

• →Drive Joint Go-to-Market (GTM) Strategy: Establish Joint Business Plans (JBPs) and structure commercial agreements including co-selling, reselling, and bonus media incentives to unlock client growth and commercial potential.
• →Expand the fusepoint Partnership Ecosystem: Build and manage targeted technology alliances, referral programs, and credentials to elevate Power Digital's measurement and strategic consulting practice.
• →Co-Develop Technical Innovation (nova): Lead Joint Technical Planning (JTP) and complex funding motions with partners to co-develop capabilities, secure AI/data insights, and offset product roadmap costs for nova.
• →Manage Commercial Operations & Revenue Targets: Own end-to-end deal execution, track monthly/quarterly revenue pacing against OKRs, and distribute commercial deal value back into key business units.
• →Lead Cross-Functional Program Execution: Champion partner pilots and initiatives from kickoff to delivery, acting as the primary bridge across marketing, sales, product, and CX teams.
• →Execute Co-Marketing & Thought Leadership: Secure joint content, speaking engagements, webinar placements, and partner event sponsorships to amplify Power Digital and fusepoint's market presence.
• →Leverage Ecosystems & AI for Client Success: Employ AI tools and platform partner relationships to optimize GTM workflows, support client retention, and create direct pathways for upsell opportunities.

• 5+ years of experience in alliances, partnerships, business development, or GTM roles ideally within a marketing agency, AdTech, SaaS, or consulting environment.
• Proven track record of owning and closing complex commercial agreements, including co-sell, resell, or technology partnership structures
• Strong analytical skills comfortable building business cases, interpreting performance data, and synthesizing market intelligence into partner strategy.
• Excellent executive presence and presentation skills; able to command the room with both internal leadership and senior partner stakeholders.
• Experience working cross-functionally across marketing, sales, product, and CX teams to drive shared outcomes.
• Innovative mindset; actively identifies creative partnership structures and commercial opportunities others miss.
• Ability to travel up to 25%.
  
  

• Partner Sourced Pipeline 
• Partner Sourced Revenue (Commercial and Business Development) 

• Partner Management: Own the full lifecycle of alliance partners from ideation to execution including joint business planning, commercialization, co-marketing and program management that drive business/client growth. 
• Revenue Generation: Identify and secure revenue for Power Digital through alliance GTM, business development, innovation funding and commercial opportunities. 
• Partner Co-Marketing & Visibility: Identify and secure speaking opportunities, joint content, and co-branded activations with technology partners that expand Power Digital's and fusepoint's reach, reinforce thought leadership, and drive revenue potential through the partner ecosystem.