Group Media Director, B2B

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

The Group Media Director is responsible for leading a portfolio of high-value paid media accounts, driving performance, strategy, and growth across multiple channels and clients. This role owns the day-to-day excellence of paid media delivery within the B2B division while ensuring strategies are aligned to client business outcomes and Power Digital’s performance standards. Reporting into divisional leadership with a dotted line to the Head of Paid Media, this role acts as a critical bridge between executive strategy and execution—translating high-level vision into scalable, high-impact B2B media programs.

This leader manages and develops a team of media directors and buyers, ensuring pipeline contribution is predictable, optimized, and continuously improving. They are accountable for both client outcomes and team performance, with a strong focus on retention, expansion, and operational excellence. This is a senior role requiring strong B2B performance marketing expertise, client leadership, team development, and operational rigor.

• Own performance outcomes across a portfolio of multi-channel B2B paid media clients, ensuring delivery against KPIs including CPL, pipeline influence, MQL/SQL conversion rates and growth targets..
• Oversee development and execution of full-funnel B2B paid media strategies across channels including Google, LinkedIn, Programmatic, ABM and emerging B2B platforms.
• Ensure consistent application of best practices in:
• Account structure and optimization
• Testing frameworks, multi-touch attribution and incrementality
• Creative and content feedback loops in partnership with Creative teams
• Measurement and reporting rigor, including account-based measurement approaches
• Serve as the strategic escalation point for complex performance challenges.

• Act as the senior strategic lead for key/pillar client relationships.
• Lead Quarterly Business Reviews, pipeline performance narratives, and forward-looking growth strategies for top priority clients.
• Identify and drive account expansion opportunities, including increased media investment, ABM program maturation and channel diversification.
• Partner with Sales and Strategy teams to support new business pitches and growth opportunities.
• Build trusted relationships with client stakeholders, confidently communicating strategy, results, and pipeline impact.

• Lead, manage, and develop a team of media leaders and practitioners, ensuring high performance and accountability.
• Own resource planning, team structure, and client allocation to ensure the right people are in the right roles.
• Coach and develop direct reports, including performance management, career growth, and skill development.
• Elevate team capabilities across:
• B2B platform expertise
• Data analysis and pipeline storytelling
• Strategic thinking and client communication
• Serve as the escalation point for team and client challenges.

• Own growth of managed media dollars across your portfolio through retention and expansion.
• Ensure strategies balance performance, efficiency, and client profitability.
• Partner with divisional and finance leadership to manage contribution margin, resourcing, and account health.
• Identify and address risks related to performance, client satisfaction, or profitability.

• Ensure all accounts meet Power Digital standards for execution, pacing, and deliverables.
• Drive adoption of tools, platforms, and processes that improve efficiency and B2B performance.
• Maintain strong operating rhythms including:
• Regular pipeline and performance reviews
• Testing roadmaps and prioritization
• Clear reporting and insights delivery
• Ensure SLA adherence and high-quality execution across all accounts.

• • Stay current on platform updates, emerging B2B channels, and industry trends.
  • Partner with the Head of Paid and broader leadership to test new strategies, tools, and technologies--including ABM intent data platforms and predictive lead scoring..
  • Contribute to development of internal POVs, playbooks, and best practices specific to B2B paid media.
  • Drive adoption of advanced capabilities including automation, AI-assisted buying, and improved measurement approaches.

• 8–10+ years in paid media, B2B performance marketing, or media leadership roles.
• Proven experience managing multi-channel B2B paid media strategies across a portfolio of clients.
• Experience overseeing significant monthly media budgets ($200K–$1M+ per client preferred).
• Strong leadership experience managing and developing high-performing teams.
• Deep expertise across major B2B paid media platforms (Google, LinkedIn, Programmatic; others a plus).
• Strong understanding of full-funnel strategy, including demand generation, pipeline acceleration and measurement across long sales cycles.
• Experience translating platform performance into business outcomes (revenue, pipeline, LTV).
• Strong client-facing and communication skills, with ability to influence senior stakeholders.
• Experience supporting new business pitches and account expansion.
• Data-driven, highly organized, and operationally strong.

• Client Performance
• Client Retention & Growth (NRR, service expansion, VABO)
• Paid Contribution Margin
• Team Performance & Development (retention, leveling, output quality)
• Testing Velocity & Performance Improvement
• SLA Adherence & Execution Quality

• Paid media performance across accounts consistently drives qualified pipeline.
• Clients view Power Digital as a strategic growth partner, not just an execution vendor.
• Managed media dollars grow through retention and expansion.
• Teams are high-performing, accountable, and continuously developing.
• Accounts are delivered efficiently and profitably without sacrificing quality.