Senior ABM Strategist

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

The Senior ABM Strategist leads B2B account-based marketing and go-to-market strategy across complex client accounts, with a strong emphasis on 6sense, Clay, audience strategy, account prioritization, and activation-ready planning. This role helps clients clarify who they should be targeting, why those audiences matter, how to prioritize them, and how to activate against them across marketing and sales. This person is both strategic and hands-on. One day, they may be leading a client through ICP, persona, buying committee, or target account recommendations. The next, they may be pressure-testing 6sense segment logic, advising on 6QA and buying stage strategy, building or QAing a TAL in Clay, or translating account insights into paid media, sales enablement, and campaign recommendations.

The Senior ABM Strategist is highly client-facing and must be comfortable turning ambiguous B2B challenges into clear plans, usable frameworks, activation-ready audiences, and confident next steps. They understand long sales cycles, buying committees, account-based motions, and the importance of aligning marketing, sales, RevOps, and client stakeholders around a shared GTM strategy.

• Lead B2B GTM and ABM strategy across ICP development, persona development, buying committee mapping, account prioritization, TAL development, campaign planning, and activation strategy.
• Own 6sense strategy across applicable clients, including segment creation, audience logic, buying stage interpretation, 6QA usage, account scoring, intent data, activation workflows, and reporting implications.
• Use Clay to support account enrichment, TAL development, manual verification, contact enrichment, segmentation, and account prioritization workflows.
• Translate client business goals, sales priorities, customer data, stakeholder interviews, market signals, and platform insights into clear GTM recommendations.
• Build and pressure-test ICPs, personas, TALs, account tiers, and campaign strategies to ensure they are commercially relevant, defensible, and actionable.
• Develop ABM strategies for strategic, enterprise, and named-account motions, including 1:1, 1:few, and 1:many account-based programs.
• Build account prioritization frameworks using firmographic, technographic, intent, engagement, sales, CRM, and revenue data.
• Identify gaps in client data, targeting logic, lifecycle stages, sales process, platform setup, or marketing activation that may limit GTM performance.
• Partner with Paid Media, Organic Search, Content, Lifecycle, Analytics, Creative, Client Services, and Sales teams to translate ABM strategy into integrated activation plans.
• Develop sales enablement recommendations, messaging themes, account plays, and buying committee insights to support GTM execution.
• Lead client-facing strategy conversations, including discovery calls, deliverable presentations, prioritization discussions, and performance readouts.
• Simplify complex B2B strategy, data, and tooling concepts into clear recommendations and next steps for clients and internal teams.
• Complete new business appraisals and support sales opportunities where B2B, ABM, 6sense, Clay, ICP, TAL, or GTM expertise is needed.
• Create repeatable internal processes for TAL builds, enrichment workflows, account scoring, 6sense audience logic, and ABM activation planning.
• Leverage AI technologies, the Nova ecosystem, and Power Digital workflows to improve research, strategy development, QA, execution, and reporting.

• Client Ownership: Independently own strategic workstreams across priority B2B clients within the first 60 to 90 days.
• Strategic Delivery Quality: Deliver client-ready ICP, persona, TAL, ABM, and GTM strategy outputs with minimal rework.
• Tool Proficiency: Demonstrate hands-on ability to build, QA, and advise on 6sense segment logic and Clay workflows within the first 60 days
• Revenue Impact: Support client retention, expansion, and new B2B strategy opportunities through high-quality delivery and strategic partnership.
• Client Retention Rate: 90%
• Support on 8-12 accounts
• Team Retention (of DRs if applicable): 90%

• Own complex B2B strategy and ABM workstreams with confidence and autonomy.
• Translate messy client inputs into clear, activation-ready GTM recommendations.
• Bring hands-on 6sense, Clay, and B2B data strategy experience to improve delivery quality and speed.
• Serve as a trusted client-facing strategist who can operate across both big-picture strategy and tactical execution.