Director of Revenue Operations

Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. Founded by practitioners in 2016, we’re now the leading EHR and practice management platform in the wellness industry, trusted by tens of thousands of practitioners across 70+ countries.

In 2023, we expanded our whole-practice care offering through the acquisition of That Clean Life, bringing nutrition planning into our platform.

We’re a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices; and do the most meaningful work of their careers. While most of our work happens remotely, we come together regularly for off-sites and team events to stay connected and build together.

We've become aware of fraudulent messages impersonating Practice Better's recruitment team.

Please note:

• Practice Better will never ask for payment, banking details, or personal financial information at any stage of the hiring process
• All official communication comes from @practicebetter.io email addresses
• We will never ask you to purchase equipment, software, or gift cards
• We will never conduct interviews solely via text message or WhatsApp

If something feels off, trust your instincts. Verify any suspicious outreach by contacting us directly at careers@practicebetter.io before taking any action.

Thank you for helping us keep our hiring process safe and transparent.

We are looking for a Director of Revenue Operations to join our growing team.

In this role, you will own the systems, data, and processes that power our go-to-market engine, connecting Marketing, Sales-assist, Customer Success, and Payments into a single, insight-driven revenue motion.

The ideal candidate is a structured systems thinker who is equally comfortable building a board-ready forecast and rolling up their sleeves to clean attribution logic or rationalize a bloated tech stack.

• →Own the integrated GTM plan, quota models, and annual budgeting process in close partnership with the VP, Finance
• →Build and maintain board-level forecasting for Subscription, Payments, and Add-On products, tying marketing pipeline and churn drivers to ARR
• →Deliver blended revenue forecasts with ≤±5% variance and produce scenario-based models that inform decisions to scale toward 2–3x current ARR

• Audit the full revenue tech stack (HubSpot, marketing-automation, payments platform, product analytics, BI) and maintain a rolling optimization roadmap
• Automate lead-to-cash, renewal, and expansion workflows; own data cleanliness, attribution logic, and compensation engines
• Rationalize GTM tool spend and lead consolidation initiatives that reduce cost without sacrificing capability

• Map and instrument the PLG → sales-assist → expansion funnel; create common definitions, SLAs, and stage-conversion dashboards
• Stand up and maintain PQL scoring models, routing highest-intent signals to SDRs with a PQL → SDR SLA of under 5 minutes
• Drive MQL → SQL and SQL → Closed-Won conversion rate improvements of ≥3 percentage points each year

• Partner with Marketing on pricing and packaging tests, with Product on usage-to-revenue insights, and with Payments on take-rate optimization
• Roll out self-serve dashboards across GTM functions, targeting >80% weekly active usage by GTM leaders
• Define OKRs, reporting cadences, and playbooks so Growth, Marketing, and CX operate from a single source of truth

• 5–8+ years in Revenue Operations at high-growth SaaS companies operating between $30–100M ARR, or demonstrable experience scaling revenue through that stage
• Mastery of modern GTM stacks: HubSpot or SFDC, marketing-automation, product-led analytics, BI, CPQ, and subscription billing
• Proven track record of turning noisy data into board-quality forecasts and unlocking double-digit efficiency gains across funnel stages
• Experience supporting pricing and packaging migrations and new revenue streams (embedded payments, usage-based, or add-ons)
• Strong communication and collaboration skills, with a bias for clarity and action
• Analytical, curious, and adaptable—you seek solutions, not perfection
• Comfortable operating in a fast-moving, remote, growth-stage environment

• Experience in a PLG or product-assisted sales motion
• Familiarity with embedded payments, fintech monetization, or take-rate optimization
• Prior experience building or managing a small RevOps team or pod

At Practice Better, you are not just an employee. You are part of a mission-driven community dedicated to helping others thrive. You will be trusted with autonomy, encouraged to take ownership, and supported by a team that values curiosity, compassion, and meaningful results.

We believe great culture and great performance go hand in hand. Delivering on our commitments is how we earn the trust of our practitioners and continue to expand our impact. Here, you will find the freedom to experiment, a focus on follow-through, and the opportunity to grow, along with the satisfaction of knowing your work directly improves lives every day.

We know innovation happens when diverse perspectives come together. Practice Better is committed to fostering an inclusive environment where every team member feels valued, supported, and empowered to contribute their best.

If you do not meet every requirement listed above, we still encourage you to apply. Research shows that underrepresented groups often hesitate unless they feel 100% qualified. We are far more interested in your potential, curiosity, and alignment with our values.

We are committed to building a workplace where everyone can do the best work of their careers. We welcome applicants of all backgrounds, experiences, and abilities. Accommodations are available throughout the interview process upon request. 

If this sounds like your next step, we would love to hear from you. Join us in shaping the future of health and wellness for practitioners, their clients, and communities worldwide.

All applications are reviewed directly by Practice Better’s internal Talent Acquisition team - no bots, no outsourcing. Legitimate communication from our hiring team will only come from email addresses ending in @practicebetter.io or @greenhouse.com.

Practice Better will never ask for payment, banking details, or personal financial information during the recruitment process. If you receive suspicious communication claiming to represent Practice Better, please contact our team at careers@practicebetter.io to verify its legitimacy.

AI in Recruitment at Practice Better
We use AI thoughtfully to take some of the repetitive work off our team’s plate: early drafts of job descriptions, first-round interview questions, and help reviewing larger applicant pools. It’s there to make the process smoother and more efficient for everyone.

What AI doesn’t do is make decisions. Every hiring decision is made by real people, using structured and consistent practices designed to reduce bias and ensure fairness.

We’re committed to using AI responsibly and reviewing our approach regularly so it stays aligned with best practices, legal guidance, and the kind of candidate experience we want to deliver.

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