Digital Marketing Manager

Prezzee is a global leader in digital gifting and payments, having sold over 140 million gift cards through partnerships with more than 1,500 brands and serving over 6 million customers worldwide. Our mission is to change lives through the power of giving — leveraging borderless payment technology and innovative digital solutions to help people connect and create memorable moments that truly matter.

Prezzee is looking for a Senior Digital Marketing Manager to deliver our global digital acquisition plan, driving customer growth across B2B and B2C audiences. Reporting to the Head of Integrated Marketing you’ll combine hands-on campaign delivery, agency collaboration and performance analysis to turn insights into measurable business results.

• Develop and deliver multi-channel acquisition campaigns across paid search, paid social, display, video, programmatic and SEO, supporting always-on activity and seasonal campaigns.
• Own attribution and conversion tracking, turning monitored performance into actionable recommendations that improve qualified B2B leads, registrations, B2C sales and ROI. 
• Develop an A/B testing and CRO program of work to uplift  landing pages and improve assets.
• Own SEO improvements and website updates through our CMS, including metadata, on-page optimisation, blog content and merchandising.
• Accurate forecasting, budget planning, spend tracking, reconciliation and invoicing to ensure a smooth quarterly planning cadence.
• Act as the voice of acquisition with Product, building the business case for website, funnel and data improvements and partnering through delivery to lift conversion and measurement accuracy.
• Delivering clear performance reports to inform campaign and investment decisions.
• Partner with Global teams, Sales, Product, Campaigns and Partnerships to deliver campaigns and support go-to-market planning, localisation and expansion into new regions.

Given the global nature of the business, this role may occasionally require out-of-hours contact for time-sensitive matters or partner requests, with expectations agreed with your manager.

• At least 8 years’ experience in digital marketing, with a track record of driving acquisition and revenue growth across B2B and B2C audiences.
• Hands-on experience planning, executing and optimising multi-channel campaigns across paid search, paid social, display, programmatic, affiliates, email and SEO.
• Hands-on experience with Google Ads (Search, Performance, Max and Shopping), Google Marketing Platform (Search, CM360) and Google Merchant Centre.
• Paid Social experience across LinkedIn, Meta and TikTok.
• Strong analytical skills, with fluency in Google Analytics, Looker, Databricks or other SQL equivalents to identify opportunities and improve campaign performance based on key business performance targets.
• Experience managing agency relationships, campaign budgets and cross-functional stakeholders to deliver work on time and within scope.
• Own the SEO and GEO roadmap with the agency, improving Prezzee’s visibility across both traditional and AI driven search experience, with technical, content and on-page improvements alongside Product.
• A strong understanding of acquisition funnels, lead generation and conversion rate optimisation, with experience developing briefs, testing campaigns and presenting results.
• Experience scaling campaigns across multiple markets, paired with strong organisation, commercial judgement and attention to detail.